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Senior Media Buyer, Paid Social

1 month ago

New York, United States KWG Full time

Role Overview: We're seeking a talented Paid Social Sr. Strategist to join our growing team and play a pivotal role in crafting and executing impactful social media strategies. This hands-on-keyboard platform expert will focus on all aspects of successful campaign execution and stewardship. The Sr. Strategist is responsible for the performance and pacing of their assigned brand(s). They must have expertise across a variety of client KPIs and buying platforms including Meta, TikTok, Pinterest, Snapchat and LinkedIn. 

 

What You'll Do: 

Strategic Planning and Campaign Development

  • Collaborate with internal teams (Communications Strategy, Account), providing recommendations on campaign set up based on the objectives of the campaign and the unique platform offerings. 
  • Contribute to POVs surrounding tools, trends and new opportunities within the social media landscape.

Campaign Execution and Management

  • Responsible for executing and optimizing social media campaigns across multiple platforms. 
  • Oversee junior team members (strategists, associates) in day-to-day campaign execution responsibilities.
  • Ensure the accuracy of the pre-launch campaign set up.
  • Take an active role in driving optimization strategies, and proactively communicate both challenges and opportunities to internal teams and clients.

Data Analysis and Reporting

  • Manage the aggregation of data for dashboards/reports and ensure the accuracy of data shown.
  • Apply critical thinking to analyze large datasets: organize data, identify relevant insights/trends, and explore future campaign implications.
  • Leverage performance data & insights to create campaign recommendations and effectively communicate (verbal, written material) to internal teams and clients.

Team Leadership

  • Guide and mentor junior team members: provide on the job training and coaching to enhance skill development, offer advice on task prioritization, best practices/processes and set clear expectations for project/task completion.
  • Distribute/delegate tasks across junior team based on workload and individual skills/training.
  • Collaborate with Director to develop growth plans, career goals, and foster open communication.

Industry Knowledge

  • Grow & develop vendor relationships.
  • Demonstrate a continuously learning mindset by actively seeking out opportunities to expand knowledge of platforms, vendors, measurement tools, etc. including participation in industry webinars/workshops/conferences.


What We're Looking For:  

  • Social Media Expert: 3 years of experience in hands-on keyboard media buying and digital media strategy, with in-depth knowledge of leading Meta, TikTok, Snapchat, Pinterest, and LinkedIn. Google Analytics a plus. 
  • Polished Professional: Bachelor's degree OR equivalent professional work experience.  
  • Eagle Eye for Detail: Possess a keen eye for detail to ensure accuracy in campaign set up, execution, and reporting.  
  • Proactive Problem-Solver: Ability to anticipate, recognize, and clearly define problems and demonstrate proactive problem-solving by seeking innovative solutions, weighing alternatives, and proposing solutions. 
  • Positive Team Player: Maintain a positive and enthusiastic attitude, fostering a collaborative and supportive work environment.  
  • Data Detective: Masterful at data analysis and storytelling, underpinned by the ability to communicate insights clearly and interpret performance metrics to inform strategic decisions. Strong understanding of Microsoft Excel and proficiency in working with large datasets  
  • Communication Champion: Exhibits advanced communication with strong written and verbal communication skills with internal managers and clients. Showcases ease and comfort in presenting to senior stakeholders. 
  • Collaboration Crusader: Confident collaboration with internal and external partners and the adept handling of business relationships (manage up/down/ laterally (e.g., ability to navigate and be effective with multiple personalities). 

 

Ready to Join the Team?  

If you're a passionate social media strategist eager to make a real difference, we want to hear from you Apply today  

Benefits  

  • Comprehensive healthcare with medical, dental, vision and disability insurance  
  • Paid time off & Summer Fridays  
  • Remote work flexibility  
  • 401K plan with Agency match  
  • Employee stock ownership plan (ESOP)  
  • Commuter & FSA benefits  
  • Continued education & professional development opportunities  
  • Company-wide team events including trivia, meditation/mindfulness sessions, food tastings, happy hours and more  

 

About KWG:  

KWG is a communications agency. You probably haven’t met anyone like us. We define our success solely on our clients’ business results. How do we succeed? By asking tough questions and digging into what keeps our clients up at night. Mining for insights others might pass over. We look at the world as moments of impact. To plan smarter. Spot opportunities to make brand budgets work harder. And speak to consumers thoughtfully and authentically. We respect data, the right data to help us learn and react. Our analytics harnesses decades of actionable insights to help propel brands forward. We drive measurably deeper connections.