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Social Media Specialist
2 months ago
About Us: At Bridge Hotel Group, we are a dynamic hotel management company committed to infusing life and personality into the properties within our rapidly expanding hotel portfolio. We're seeking a passionate and creative Social Media Specialist to join our team. Reporting directly to the Senior Social Media Manager, this role is ideal for someone who thrives in a fast-paced environment, has a keen eye for social media trends, and is looking for growth within their next role.
Role Overview: As a Social Media Specialist, you'll play a vital role in enhancing the online presence of multiple hotel brands. Your creativity and analytical skills will help you craft engaging and effective content that resonates with our audience. If you're a social media enthusiast with a talent for storytelling and a strategic mindset, this is the perfect opportunity for you
Key Responsibilities:
● Oversee multiple hotel social accounts across the company portfolio.
● Curate content on platforms such as: Instagram, Facebook, and TikTok, ensuring consistency and brand alignment.
● Provide daily community management, engaging with followers and responding to comments and messages within working hours.
● Assist the Sr. Social Media Manager with strategic planning and execution of social media campaigns.
● Develop and manage paid social campaigns to meet specific goals and KPIs.
● Implement social initiatives such as contests and other engagement strategies.
● Work with Sr. Social Media Manager to expand the Influencer Marketing program across the portfolio.
● Meet with hotel teams monthly to align paid and organic social content strategies.
● Organize and oversee content collection from managed accounts, ensuring high-quality visuals and messaging.
● Travel to hotel properties to capture content in bulk for content curation (Photo/Video).
● Monitor and analyze social media performance, using insights to optimize future content and campaigns.
● Prepare and present quarterly reports for managed accounts, highlighting key metrics, outcomes, and recommendations.
● Stay relevant in social strategy trends and insights.
Requirements:
● 2-4 years experience in a similar social media marketing or related role.
● A portfolio showcasing your social media work/similar marketing projects.
● Proficiency in major social media platforms, particularly Instagram, Facebook, and TikTok (YouTube experience is a plus).
● Strong working knowledge of Meta Business Suite & Ads Manager.
● Working knowledge of design programs – Canva, Capcut, etc.
● Familiarity with social media analytics tools and social management platforms – Hootsuite, Brandwatch, etc.
● Ability to capture quality content from your phone and similar devices.
● Ability to manage multiple accounts and create content for various brands simultaneously.
● A creative mindset with a passion for storytelling and visual content.
● Up to date with AI integrations to assist in optimizing day-to-day workflows.
● Excellent teamwork and collaboration skills.
Preferred:
● Hospitality experience preferred but not required.
● Experience managing multiple accounts.
● Communications, Marketing, Digital Media, or a related field.
● Photoshop and or graphic design experience a plus.
● Experience with camera equipment a plus – DSLR, action cameras, drones, etc. Additional Information.
Additional Information
● Hybrid Role – 3 days a week at our Manhattan-based office.
● Comfortable traveling to and from our NYC-based office - only three blocks from Penn Station & Port Authority.
● Willingness to travel inside and outside NYC to visit properties on-site.
● Educational opportunities through industry webinars and conferences.
● Ready for a fast-paced environment with a dedicated and growing team.
* For applicants working in NYC, the anticipated compensation range for the position is $65,000k- $ 70,000k annually. The annual salary offered to a successful candidate will depend on several factors, including but not limited to years of experience within the job, years of experience.
Source: Hospitality Online
