Trade Show Specialist

3 weeks ago


Peachtree City, United States Zolon Tech Inc. Full time

Job Description:

  • Percent of Travel needed: 30%
  • Overseeing process and tools and strategies for trade shows for smart infrastructure business unit
  • Small 10 x10 to large shows ½ million $ budget
  • Travel- anywhere in the San Diego, LA, Dallas, Vegas, Chicago, NYC, Orlando- centrally located might be a good idea for easier travel.
  • Occasionally 2 shows a month lasting a couple days.
  • Familiarity with Salesforce would be a plus. To connect events to sales team. Will be trained in Salesforce if no experience.
  • Understanding connecting a brand to a trade show.
  • Client has strong guidelines that need to be followed.
  • Having branding would be an asset.
  • Don’t have to be industry specific. Need trade show experience and gathering leads.
  • Project Management any sort of complex trade show with stake holders involved.
  • During Holidays normally do not do trade shows.
  • February through June are the busiest time for shows then again September thru October
  • Initial phone interview and then final group interview
  • Have used Survey Monkey and MS forms of doing analysis.
  • Limited on Marketing collaterals.
  • May need to physically set up booths for smaller events.
  • Once or twice traveling over the weekend
  • Advanced notice given on when traveling needed.
  • Some flexibility since do speak to people in Germany- not standard.
  • Minimum of 5 year’s experience in planning and executing trade shows and events

Responsibilities:

  • This role will be part of a team of Marketing Communications (Marcom) professionals supporting several Client businesses across the Locations.
  • The primary responsibility of this role will be to lead the processes and strategy for executing tradeshows and events for Smart Infrastructure in the in collaboration with Marcom and business counterparts.
  • The role will be executing various Marketing Communications activities, including, but not limited to creation of marketing collateral, website, and sales enablement resources.

This includes, but is not limited to:

  • Managing the annual tradeshow and events calendar
  • Manage and refine tradeshow and events processes
  • Develop tradeshow strategy based on business objectives and defining KPIs
  • Plan and execute assigned tradeshows and events throughout the year independently
  • Manage tradeshow budgets
  • Collaborate with external tradeshow vendors/suppliers
  • Manage tradeshow leads within our Salesforce database
  • Using surveys and lead analysis, evaluate the effectiveness of tradeshows and events and recommend any needed improvements
  • Determine the effectiveness of marketing materials from the tradeshows resulting in ROI measure
  • Create all types of marketing collateral


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