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Content Marketing Specialist

4 months ago

Charlotte, United States BHC Full time

The Content Marketing Specialist is primarily responsible for creation and management of copywriting needs across our group of brands. This will consist of blogs, technical articles, and press releases. In addition, assisting in management of some video projects as assigned by the Content Marketing Manager. This role will require a creative individual to concept, produce, and at times edit a wide variety of copy across multiple BHC platforms including internet, intranet, email, tradeshows materials, and other forms of communications.


Primary Responsibilities:

Responsibilities include but are not limited to:

· Technical copywriting (short and long-form)

· Knowledge of how to use Ai tools to scale content creation

· Project management of On Demand Module videos for internal training use

· Help manage and organize video library and archiving

· Assist in brainstorming and concept creation for video project requests

· Provide support to Marketing department in fielding and organizing the stream of incoming projects.

· Management of projects in Adobe Workfront


Required Skills:

· 2+ years of copywriting, visual storytelling, or similar marketing experience

· Ability to proofread content for grammatical and eventually technical accuracy

· Able to follow established processes, but flexible to push projects through

· Experience in digital photography and video production is a large bonus

· Organized and detail oriented

· Knowledge of video editing software (Adobe Premiere)

· Able to collaborate with multiple Account Managers (Brand Marketers) at one time

· Good communication skills and ability to self-start.

· Must be able to comfortably drive to Charlotte HQ 3-5 times per quarter.


Featured benefits:

· Medical insurance

· Vision insurance

· Dental insurance

· 401(k)

· Disability insurance

· Paid vacation