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Product Marketer

3 months ago

Atlanta, Georgia, United States ActiveSoft, Inc Full time
Your Construction Expertise Makes the Difference:3+ years of experience in B2B product marketing, specifically within the construction industry. This is non-negotiable. You understand the nuances of the industry, the language, and the pain points. You can translate complex technical concepts into relatable, actionable value propositions.

Proven track record of developing and executing successful marketing campaigns across digital, social media, content marketing, and events, tailored to the construction audience.

Passionate about technology's impact on construction and its potential to revolutionize project delivery, minimizing delays and disputes.

Qualifications:


Bachelor's degree in marketing, communications, or a related field.3+ years of experience in B2B product marketing, with experience in the construction industryProven track record of developing and executing successful marketing campaigns across multiple channels.

Deep understanding of the construction industry, its challenges, and its terminology.
Excellent communication, writing, and presentation skills, able to explain complex concepts to both technical and non-technical audiences.
Ability to work independently and as part of a cross-functional team.
Data-driven approach to decision making.
Passion for technology and its impact on the construction industry.