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Director of Corporate Communications

3 months ago

Philadelphia, Pennsylvania, United States WSFS Bank Full time
Job Description At WSFS Bank, we empower our Associates to grow their careers, guide our customers to secure their financial futures, and actively support our Communities so they can fully thrive
Careers with WSFS Bank offer an inclusive and supportive culture, competitive salaries, advancement opportunities, and more
We are the region's locally headquartered bank and wealth management company
We are honored to consistently be named a Top Workplace by our Associates, who make a difference every day for the people, businesses, and Communities we serve
We Stand For Service is more than part of our name, it's our mission and our purpose
The Director of Corporate Communications is a leader within the WSFS Marketing team and directs the communications team
The Director of Corporate Communications will develop, deliver and drive strategic communications support that will create compelling content of internal and external audiences
This role will partner throughout the organization to ensure that there is consistent messaging and an aligned and integrated approach to brand, messaging and communications
The incumbent is responsible for all publicity and getting new coverage of Associates, products, events, businesses or pieces of content to the public by cultivating relationships with reporters and other media professionals and evaluating opportunities in and around the WSFS footprint

Job Responsibilities:
Supervise media relations by responding to inquiries from journalists and bloggers, and actively seek out publications for promotional content
Develop and execute communication strategies on a variety of consumer and corporate topics to earn positive media coverage, increase overall brand awareness, and promote the Company's various business lines across regional or national coverage area
Manage external PR agencies and research, vet and pursue media opportunities to effectively position the company and support its business objectives
Oversee media relations functions
Assist with addressing incoming inquires
Monitor relevant media coverage to identify new contracts
Write quality content for the website to support the Bank's digital strategy
Oversee the Company's social meeting strategy to share company news, community events and other related content
Support a variety of high visibility strategic communications projects by partnering with key constituents across the Company to translate their ideas and strategies into compelling communications across a range of media including presentations, speeches, social media, email, video and other mediums

Minimum Qualifications:
Bachelor's degree in Marketing, Communications, English, Journalism or related field is required
Must have a minimum of 7 years of experience in communications, marketing, journalism or advertising agency
Must have previous experience in the financial services industry
Must possess an understanding of banking products and services for retail, commercial, cash management, wealth and other niche businesses
Excellent organization and project management skills are required
Must be skilled in the field of crisis communications
Must have experience managing multiple medium/large projects in a deadline-driven environment
Must be an experienced and passionate communications professional, who has a successful track record translating strategic business priorities and company strategy into an integrated and unified communications plan
Must be able to work in a fast-paced, dynamic environment, drive forward key initiatives and manage workflow on simultaneous projects
Must possess a Customer-focused, innovative mindset, with digital savvy and experience in message creation and storytelling
Must be a creative and self-motivated individual who works collaboratively in a high performance, team environment
Must possess excellent writing skills, and can interact, influence and communicate effectively
Must understand the complexity of multiple lines of business and speaking to audiences with diverse interests
WSFS Bank is inclusive and supportive of individual needs
If you have a physical or other impairment that might require an accommodation, including technical assistance with the WSFS Bank Careers website or submission process, please contact us via email at WSFS is an equal opportunity employer
We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics
At WSFS Bank we empower our Associates to forge the careers of their dreams, we guide our Customers to secure their financial futures, and we actively support our Communities so they can fully thrive
We know that when we work together and move forward with purpose a brighter path to the future lies ahead for our Associates, our Customers, and the Communities we serve
WSFS Financial Corporation (WSFS) is a multibillion-dollar financial services company
Its primary subsidiary, WSFS Bank, is the oldest and largest locally-headquartered bank and trust company in the Greater Philadelphia and Delaware region

As of March 31, 2023, WSFS Financial Corporation had $20.3 billion in assets on its balance sheet and $65.

6 billion in assets under management and administration
WSFS operates from 119 offices, 92 of which are banking offices, located in Pennsylvania (61), Delaware (39), New Jersey (17), Virginia (1) and Nevada (1) and provides comprehensive financial services including commercial banking, retail banking, cash management and trust and wealth management
Other subsidiaries or divisions include Arrow Land Transfer, Bryn Mawr Capital Management, LLC, Bryn Mawr Trust, The Bryn Mawr Trust Company of Delaware, Cash Connect, NewLane Finance, Powdermill Financial Solutions, WSFS Institutional Services, WSFS Mortgage, and WSFS Wealth Investments

Serving the Greater Delaware Valley since 1832, WSFS Bank is one of the ten oldest banks in the United States continuously operating under the same name.