Director of Marketing and Communications

2 days ago


Philadelphia, Pennsylvania, United States Pennsylvania Academy of Fine Art Full time
About the Role

We are seeking a highly skilled and experienced Director of Marketing and Communications to join our team at the Pennsylvania Academy of the Fine Arts (PAFA). As a key member of our senior leadership team, you will play a critical role in shaping the brand and narrative of PAFA to increase awareness of the organization locally and nationally, enhance its reputation, and expand its audiences and revenue streams.

Key Responsibilities
  • Develop and execute comprehensive marketing and communications plans to support PAFA's enrollment, visitor, public programs, and revenue goals.
  • Establish and maintain relationships with key business, community, strategic, and cultural partners to develop marketing and promotional opportunities.
  • Oversee the development and production of marketing, promotional, and collateral materials, including print, online, electronic media, and direct mail.
  • Measure the results of marketing and promotional programs and take corrective action to ensure the achievement of marketing goals within designated budgets.
  • Seek out and cultivate media relationships, schedule interviews with media, and organize and execute media events resulting in significant targeted coverage.
Requirements
  • Bachelor's degree in Marketing, Communications, or related field. Master's preferred.
  • Minimum five years of management experience in marketing.
  • Proven experience in marketing and enrollment management support.
  • Editorial experience in all forms of media: print, electronic, and internet.
  • Experience with all forms of institutional publishing and communications.
  • Experience in managing website content.
  • Financial skills appropriate for budget management, financial projections, and research purposes.
  • Computer literacy - Microsoft Office products, Constant Contact or other email marketing software, Adobe Creative Suite, Muck Rack, Buffer or comparable programs, and Salesforce, Raiser's Edge, or similar CRM/Development databases.
  • Excellent organizational skills.
  • Understanding of art and cultural marketing preferred.

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