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CPG Strategy

3 months ago

Philadelphia, Pennsylvania, United States La Colombe Full time

PURPOSE: The CPG Operations & Strategy, Demand Planning Analyst supports the growing CPG business as a demand planning expert. By compiling the insights and ambitions of our sales and marketing teams, while analyzing sales trends and opportunities, this individual will facilitate customer-level planning, which will shape key aspects of the CPG business.

Areas of Impact
  • Demand Planning
  • Strategy & Analysis
  • Customer Success
  • Value Creation

DEMAND PLANNING Develop effective forecast models based on trends and demand patterns

  • Collaborate with sales and marketing teams to produce accurate and actionable forecasts for implementation with supply chain and production teams
  • Forecast new CPG product launches for both RTD & Roasted opportunities
  • Propose and implement solutions to improve demand forecast accuracy

STRATEGY & ANALYSIS Identify, distinguish, and drive strategic initiatives and analyses that support the CPG business objectives in both short-term and long-range planning. Support execution of key strategic initiatives aimed at driving better business performance, including supporting sales activities, actionable demand planning, and trade spend optimization

CUSTOMER SUCCESS Support the CPG sales team to foster customer success & growth

  • Evaluate customer inventory & turns through distributor and customer portals
  • Provide recommendations to enhance customer assortment and productivity
  • Support GTM customer-level strategy via ad hoc reports pertaining to performance, pricing, promotions/accruals, and other customer responsibilities

VALUE CREATION As a key member of the CPG team find ways to collaborate with others and lead projects that add value to the business unit

  • Gather, develop, and disseminate all regular business reporting; lead efforts to automate channel level sales reporting
  • Identify areas of impact that reduce costs, and, or drive top-line growth
  • Analyze upcoming trade promotion events and forecast accuracy
  • Assess and monitor production output to forecast supply vs. demand gaps and inventory position

Qualifications

Required
  • 4-year bachelor's degree
  • 2-4 years experience in strategy, operations, or demand planning (Consumer Packaged Goods preferred)
  • Strong business acumen including an understanding of sales, marketing, business models, unit/ product economics, supply chain, and manufacturing
  • Demonstrated ability to quickly adapt in a highly collaborative environment, a team player
  • Demonstrated ability to communicate complex topics clearly and concisely to peers and leadership
  • Demonstrated ability to lead meetings to drive actions and accountability across cross-functional teams
  • Advanced analytical skills: demonstrated ability to quickly manipulate large raw data sets to produce reporting that is intuitive and easy to read/understand
  • The ability to interpret trends and insights from a mix of data sets for decision making and recommendations
  • Excellent troubleshooting and problem-solving skills
Preferred
  • Experience in demand planning, financial planning & analysis, or related field
  • Experience in Tableau or a similar data visualization software
  • Experience with Syndicated Data (IRI, SPINS, Neilson)