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Marketing Automation Specialist

3 months ago

Augusta, Maine, United States TaxSlayer Full time
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Marketing Automation Specialist - Augusta Ga

This position is NOT REMOTE - We work a hybrid schedule in the Augusta Ga and Charlotte NC offices.

Who we are:
TaxSlayer makes life simpler and less stressful for millions of Americans with exceptional, easy-to-use technology.

Trusted for over 50 years, TaxSlayer saves time and money for individual customers, business owners, and tax professionals by offering tax preparation software, support, and tools.

Our employees are among the brightest, most talented group of innovators who collaborate in a relentless effort to improve our products and exceed customer expectations.

We boldly celebrate our progress and the amazing accomplishments of our team.
The Role
The Marketing Automation Specialist will play a crucial role in shaping the future of TaxSlayer's customer engagement strategies.

In this dynamic position, you will be instrumental in achieving our customer retention goals, driving growth within the CRM channel, and pursuing an unparalleled engagement experience.

Key Responsibilities

Campaign Management:
Design, implement, and monitor email campaigns with TaxSlayer's Consumer brand
Manage day-to-day CRM marketing activities including tagging, quality assurance, and scheduling a range of campaign types.
Monitor campaigns post-deployment to validate completion and deliverability.
Maintain and update documentations related to campaign deployment or other CRM marketing activities.

Collaboration and Coordination:

Work closely with marketing, product, BI, and customer support teams to ensure seamless communication and alignment of marketing efforts.


Data Analysis & Reporting:
Construct reports for measuring campaign performance. Analyze campaign outcomes and key metrics.

Strategy:
Contribute to the strategy and implementation of promotional SMS marketing.

Customer Engagement:
Monitor and engage directly with customers on our organic social & customer feedback channels.
Preferred Skills and Qualifications
Bachelor's degree in Business, Marketing, Communications, or related experience in field.
1-3 years of direct experience with marketing automation platforms, Iterable experience a plus.
Familiarity with project management software such as Asana.
Ability to work independently and manage multiple projects under tight deadlines.
Strong analytical and problem-solving skills, with the ability to interpret data and translate it into actionable insights.
Experience with A/B testing and data-driven decision-making.
Comfortable working in a fast-paced environment, with the ability to adapt to changing priorities and technologies.
APPLY TODAY and be sure to opt in to text communication with our recruiting team

What we offer:


At TaxSlayer we realize the most important aspects in leading our industry are the bright minds behind everything we do.

We are proud to offer our employees a highly competitive, comprehensive, and flexible benefits program.
We offer flexible remote and/or hybrid work options when possible, depending on the role.
Exempt Salaried employees receive a generous PTO bank, in addition to Paid Holidays.

Insurance:
Medical, Dental, and Vision insurance offerings from Aetna and Guardian. Options for Employee Only, Employee + Spouse/Domestic Partner, Employee + Children, or Family.
401K with 150% match on up to 3% contribution
Performance-based bonus and salary review process

Other offerings:

Wellness Program, Life Insurance for employee, Long-term and Short-term disability, Critical Illness Insurance, Accident Insurance, Education Assistance, company-paid parking, on-site fitness facility, company store, and unlimited free coffee.


Please note:
As a federal contractor, we are responsible to ensure our employees meet any obligations set forth by the U.S. government. We will inform you of any applicable requirements as they arise.
Equal Opportunity Employer

TaxSlayer is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law.

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