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Content Marketing Strategist

3 months ago

Jersey City, New Jersey, United States Verisk Analytics Full time
Company Description

We help the world see new possibilities and inspire change for better tomorrows. Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.

Job Description

The position will be Hybrid (remote/in office). Expected to come into the Jersey City NJ office twice a week on Tuesdays and Wednesdays.

Verisk is a leading data analytics company specializing in the insurance sector. Our advanced analytics solutions empower insurance companies to make data-driven decisions, optimize operations, and enhance customer experiences.

We are seeking an experienced and growth-oriented Content Marketing Strategist to help develop our content marketing initiatives. The ideal candidate will have a deep understanding of B2B marketing strategies, the function and distribution of content throughout the customer journey including SEO, and the ability to partner with stakeholders to craft compelling content campaigns that resonate with our target audience.

This role requires a blend of creativity, strategic thinking, project management skills, and a results-driven approach to drive brand awareness, lead generation, and customer engagement.

This role will reside in Jersey City, NJ and report to the Director, Content Marketing.

Job Responsibilities
  • Support the Director, Content Marketing, to develop and execute a comprehensive content marketing strategy that earns buy-in from marketing and business leaders and aligns with the company's business objectives.
    • This role will take the lead on establishing a strategic approach to SEO as an integrated element of the overarching content strategy
  • Collaborate with product, sales, and customer success teams to identify key messages and value propositions to be communicated through content, and content marketing tactics to drive quarterly campaigns.
    • Establish KPIs and best practices for measuring and analyzing content performance to assess effectiveness and ROI.
  • In collaboration with the team, recommend, develop, and execute strategic programs and communications to support sales, marketing, investor relations, and corporate objectives
  • Identify marketing initiatives that elevate Verisk, position the company as a global thought leader, drive business imperatives, and align with corporate messaging
  • Provide direction to content strategists on the creation of high-quality content across various formats, including blog posts, whitepapers, case studies, email campaigns, newsletters, and social media content.
  • Help maintain Verisk-wide content calendars and guidelines for Verisk tone, style, and voice across all brand content
  • Maintain a deep understanding of Verisk's industries, businesses, product lines and value propositions, along with its competitive landscape
  • Partner with internal teams to develop high quality, customer-focused digital content, including persuasive copy for microsites, product pages, and landing pages
  • Champion and follow best practices for the team based on your understanding of SEO, content categorization and structure, content development, distribution, and measurement
  • Stay up-to-date with industry trends, best practices, and emerging content marketing technologies/tools
Qualifications
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • 7+ years of experience in content marketing, preferably in a B2B SaaS environment focused on the insurance industry.
  • Proven track record of developing and executing successful content marketing campaigns that have driven growth and engagement.
  • Excellent writing, editing, and storytelling skills, with the ability to convey complex concepts in a clear and compelling manner.
  • Strong understanding of SEO, content analytics, and digital marketing best practices.
  • Familiarity with content management systems, marketing automation tools, and analytics platforms.
  • Ability to work cross-functionally and collaborate with stakeholders across the organization.
  • Creative thinker with strong analytical and problem-solving skills.
  • Self-starter with the ability to work in a fast-paced, dynamic environment.
Skills:
  • Creative thinker with the ability to generate innovative content ideas and approaches
  • Ability to understand complex data analytics concepts
  • Team player: high EQ, low ego, resourceful, frugal; treats resources as their own
  • "Let's go" attitude: optimist, contagious enthusiast, sees the upside
  • Accountability matters: drives for results as a team player; bias to outcomes
  • Exhibits aptitude: always learning and growing; constantly seeks new experiences
  • Adaptable: works quickly and nimbly; able and willing to wear multiple hats without hesitation; resilient
  • Grit: passionate, self-directed and motivated; demonstrates endurance
Additional Information

For over 50 years, Verisk has been the leading data analytics and technology partner to the global insurance industry by delivering value to our clients through expertise and scale. We empower communities and businesses to make better decisions on risk, faster.

At Verisk, you'll have the chance to use your voice and build a rewarding career that's as unique as you are, with work flexibility and the support, coaching, and training you need to succeed.

For the eighth consecutive year, Verisk is proudly recognized as a Great Place to Work for outstanding workplace culture in the US, fourth consecutive year in the UK, Spain, and India, and second consecutive year in Poland. We value learning, caring and results and make inclusivity and diversity a top priority. In addition to our Great Place to Work Certification, we've been recognized by The Wall Street Journal as one of the Best-Managed Companies and by Forbes as a World's Best Employer and Best Employer for Women, testaments to the value we place on workplace culture.

We're 7,000 people strong. We relentlessly and ethically pursue innovation. And we are looking for people like you to help us translate big data into big ideas. Join us and create an exceptional experience for yourself and a better tomorrow for future generations.

Verisk Businesses

Underwriting Solutions - provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision

Claims Solutions - supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences

Property Estimating Solutions - offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Extreme Event Solutions - provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.

Specialty Business Solutions - provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance

Marketing Solutions - delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement

Life Insurance Solutions - offers end-to-end, data insight-driven core capabilities for carriers, distribution, and direct customers across the entire policy lifecycle of life and annuities for both individual and group.

Verisk Maplecroft - provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

Verisk Analytics is an equal opportunity employer.

All members of the Verisk Analytics family of companies are equal opportunity employers. We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disabilityVerisk's minimum hiring age is 18 except in countries with a higher age limit subject to applicable law.

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property. Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.

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