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Associate Director, Search Marketing

3 months ago

Farmingdale, New York, United States Digitas Full time
Job Description


As Associate Director of Search Marketing, you'll manage the strategy and oversee planning, optimization and reporting of Digitas client SEM campaigns.

You will also help integrate SEM with other capabilities.

Serving as escalation point of contact for day-to-day clients

Shaping and articulating the department and agency's view on customer segmentation, media strategy tactics and execution

Managing the strategic components of an integrated SEM campaign, with other digital and offline media.

Overseeing development of program strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, etc.)

Accountable for testing schedule, learning agenda, performance forecasts

Drawing insights from program results, keeping clients and internal teams looped in on strategic implications

Identifying and addressing client issues, as well as new opportunities within existing client business

Owning and clearly responding to client questions and issues related to media, serving as day-to-day contact

Managing assigned accounts within the media department with minimal oversight, including media planning, media negotiations and implementation, performance tracking and analysis, and various associated projects

Working closely with account, creative and measurement teams to ensure media plans and creative/measurement work are strategically aligned, client needs are met and quality levels are maintained

Managing and motivating junior staff, providing them ongoing feedback, performance evaluation, career direction and training

Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied

Providing creative solutions to client challenges; resourceful and able to troubleshoot issues with limited direction

Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders

Understanding big picture implications and how insights can be applied in other programs and channels

Active knowledge sharing with capability and broader agency