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Marketing Coordinator

3 months ago

Dothan, Alabama, United States Dothan Eagle Full time
Job Description

Job Description


We are looking for an enthusiastic marketing coordinator to join our marketing department and provide creative ideas to help achieve our goals.

You will have administrative duties in developing and implementing marketing strategies. As a marketing coordinator, you will collaborate with our marketing and advertising team in all stages of marketing campaigns. Dothan Eagle contribution will help develop, expand and maintain our marketing channels.

Responsibilities:
Develop a brand book
Planning, implementing and overseeing marketing strategies to promote the company
Revamp company culture
Rebranding of all internal brands
Content creation for social media, as well as a content calendar
Oversee Facebook Ads and development of Ad programs
Working cross-functionally with creative team
Work cross-functionally with the customer service and sales reps
Collect quantitative and qualitative data from marketing campaigns
Perform market analysis and research on competition
Prepare promotional presentations
Help organize marketing events

Qualifications:
Bachelor's degree in Marketing, Business, or a related field preferred
Proven experience in marketing or a related field is a plus
Proven success in Content Marketing Strategy
Strong interpersonal and communication skills
Self-motivated with the ability to work independently and as part of a team.
The Dothan Eagle is a community newspaper in Dothan, Ala. Dothan is located in southeast Alabama, the heart of the Wiregrass. The Eagle was founded in 1903. The newspaper is part of Lee Enterprises, a world-class media organization in 77 markets across the US.

The Eagle's sister publications in the area include The Enterprise Ledger, The Jackson County Floridan, The Eufaula Tribune, The Jackson County Floridan and The Dothan Progress.

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