Marketing Specialist

1 month ago

Dothan, United States Twitchell Full time

Marketing Specialist Join Twitchell, a global leader in performance fabrics and surfaces. We believe our culture is what differentiates us from the competition. If youre looking for a Marketing role where you can grow and thrive, and think you have what it takes, we invite you to apply SUMMARY: We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. Knowledge and Experience: Bachelors degree in Marketing, Graphic Design or Communication. Minimum of 2 years of experience in marketing and/or graphic design preferred. Skills and Abilities: Project management, market research/competitive intelligence, marketing communication, graphic design, creative writing, social media marketing and photography. Must show ambition and be a team player. Proficient in using Photoshop, In Design, Adobe, MailChimp and Microsoft tools. Familiarity with web tools (HTML, CSS, JavaScript) and SEO/SEM a plus. Working Conditions: Includes a large amount of office work that is typical of an office environment. Duties and Responsibilities: Establish goals and objectives in order to reach our customers through appropriate marketing channels (digital and traditional). Create social media posts for Twitchell Technical Products, Twitchell Coated products, and Infinity. This includes photography, creative writing as well as customer supplied data. Create and maintain relationships with our customers marketing teams to obtain the latest product photos. Conduct market research, gather data about target demographics and analyze market trends Brainstorm and develop ideas for creative marketing campaigns. Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, blogs, etc.) Upload and maintain Twitchells website. Including product updates as well as customer supplied photos of products in use. Photograph new patterns, product development and existing patterns for distribution. Coordinate activities and marketing opportunities for shows that Twitchell attends or exhibits Arrange shipment, design or any changes related to the show booth for exhibiting shows. Some travel will be required. Performs all other duties as assigned by the VP of RandD/Products.

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