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Social Commerce Activation Manager

3 months ago

Irvine, California, United States iHerb Inc. Full time

Job Summary:


iHerb is in search of an enthusiastic, dynamic, and digitally savvy individual to join our Business Development team and spearhead the expansion of social commerce initiatives within TikTok, Instagram, and YouTube shopping.

The social commerce landscape is a rapidly evolving field that demands a robust skill set for achieving sales targets through strategic marketing and leveraging social platforms.

This role will require a candidate with a unique blend of sales accountability and social marketing expertise.

The ideal candidate should possess a resourceful and results-oriented mindset, demonstrating a proven track record of utilizing analytics to propel the understanding, expansion, and triumph of online businesses.


Job Expectations:
Focus on leveraging social media proficiency to craft consumer-centric content, collaborate with influencers, and capitalize on live streaming opportunities.

Infuse the entrepreneurial spirit and agility required to thrive in a fast-paced project environment.


Collaborate seamlessly with brand teams to integrate and drive social commerce-specific activations, such as affiliate programs, unique content creation, and live streaming events.

Play a pivotal role in co-creating activations for product launches and key brand milestones.

Develop brand-specific social commerce programs that resonate with the target audience.


Establish and foster partnerships with external agencies and internal teams to create a comprehensive roadmap for activations and ensure flawless execution.


Knowledge, Skills and Abilities:
Exhibit a tenacious and proactive approach toward achieving results.

Showcase a strong ability to intertwine sales objectives with social marketing strategies.

Demonstrate a scrappy and self-starter mentality.

Proven success in utilizing analytics to steer the growth of online businesses.

Ability to integrate into marketing teams seamlessly.

Contribute to social commerce initiatives.

Effectively execute innovative strategies.

Equipment Knowledge:
Experience with Microsoft Office Suite (Word, Excel, PowerPoint)

Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred

Experience Requirements:
Generally requires a minimum of two (2) years + experience in Social Commerce, Social Media Marketing or Influencer Marketing.

Education Requirements:
Bachelor's Degree in Business or related field preferred, or a combination of education and equivalent work experience.

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