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E-Commerce Marketing Strategist for Amazon

2 months ago

Irvine, California, United States TP-Link USA Corporation Full time
Job Overview

TP-Link USA Corporation is on the lookout for an E-Commerce Marketing Specialist focused on Amazon.

As a prominent provider of consumer Wi-Fi networking solutions, TP-Link is dedicated to innovating products and technologies that enhance connectivity. Our expertise in networking positions us at the forefront of advancements that enrich daily life, including smart home technologies. Our offerings in networking and smart home solutions aim to simplify and secure everyday experiences.

Our modern workspace promotes a collaborative atmosphere, equipped with complimentary snacks and beverages. We offer comprehensive benefits, including fully covered medical, dental, and vision insurance, along with contributions to retirement plans. Our benefits package features over four weeks of paid time off annually and bi-annual salary reviews. We are committed to fostering an inclusive workplace that encourages professional growth and career advancement. Additional health and wellness perks include a complimentary gym membership and regular team-building activities.

Key Responsibilities:

  • Lead content creation for A+/GI/Bullets, focusing on crafting compelling narratives that highlight the necessity of our products.
  • Oversee marketing projects and initiatives, including promotional banners, brand store management, email content scheduling, and creative asset direction.
  • Collaborate with the marketing communications team to implement e-commerce strategies from inception to execution.
  • Identify and onboard affiliates and partners to enhance external traffic to TP-Link products across e-commerce platforms.
  • Assess and recommend marketing expenditures for Amazon and other e-commerce platforms to boost visibility and traffic, analyzing conversion metrics for campaigns.
  • Provide detailed reports on marketing budget allocations and initiatives, including outcomes and return on advertising spend (ROAS) analysis.
  • Analyze sales data, market trends, consumer preferences, and competitor activities to refine marketing strategies.

Qualifications:

  • Bachelor's degree or equivalent experience.
  • At least 1 year of experience in a marketing role, particularly in e-commerce.
  • Knowledge of effective marketing practices for brand promotion on Amazon.
  • Exceptional copywriting and storytelling abilities.
  • Demonstrated success in executing marketing initiatives with measurable outcomes.
  • Strong passion for writing and creative expression.
  • Basic design proficiency using Adobe Photoshop is advantageous.

Compensation:

Salary range: $75K-$95K with eligibility for bonuses.

Company Culture:

TP-Link values driven individuals who are passionate about their contributions. As a global entity, we embrace diversity and thrive on entrepreneurial spirit. We seek candidates who can significantly impact the success of our U.S. operations.

We are an Equal Opportunity and Affirmative Action Employer M/F/D/V.