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MAX - Customer Analyst

3 months ago

Buffalo, New York, United States Lighthouse Technology Services Full time
*Remote Contract Opportunity


Lighthouse Technology Services is partnering with our client to fill their Customer Analyst position This is a 6+ month contract opportunity and can be remote in the United States.

This role will be a W2 employee of Lighthouse Technology Services.

Position Overview:


This role will be responsible for conducting advanced quantitative and statistical analyses of customer information, evaluating customer behavior and the profitability of the customer portfolio to generate actionable insights that support critical business decisions.


What You'll Be Doing:

  • Develop and direct a variety of fact-based analyses that aid Management in making decisions relating to the creation or expansion of new or existing services.
  • Develop creative approaches and methodologies to answer critical business questions, evaluate new product and service opportunities, and assess market potential.
  • Provide actionable and insightful recommendations from data mining, segmentation, customer profiling and quantitative analyses with the goals of: identifying acquisition, cross-sell, up-sell, and retention opportunities.
  • Evaluate opportunities to improve customer profitability, targeting efficacy, offer appeal, channel preference, product and service bundling, customer loyalty, etc.
  • Participate in strategic marketing decisions relating to customer needs, preferences, behaviors and segmentation, as well as advertising, direct marketing, and digital marketing efforts.

What You'll Need to Have:

  • Bachelors degree (preferably in quantitative field).
  • 3 years relevant experience working in marketing data analytics.
  • Previous experience using SAS, SQL, and Tableau to turn data insights into actionable recommendations for senior management.

Preferred Qualifications:

  • Excel
  • Data manipulation and analysis
  • Statistical analysis
  • Documentation
  • Financial background
  • Ability to create PowerPoint presentations
  • Agile
  • Python/PBI/Alteryx

Pay Range:
$48-$63/hr +

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