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Market Research Analyst Internship

2 months ago


Buffalo, New York, United States Pegula Sports and Entertainment Full time
Job Title: Market Research Analyst Intern

At Pegula Sports and Entertainment, we are seeking a highly motivated and detail-oriented Market Research Analyst Intern to join our Marketing Department. As a key member of our team, you will play a vital role in growing and sustaining the fanbase of the Buffalo Sabres.

Job Summary:

The Market Research Analyst Intern will assist in conducting market research initiatives, analyzing data, and identifying customer trends to inform marketing initiatives. This role will also involve collaborating with cross-functional teams to drive business growth and develop a deeper understanding of our fans.

Key Responsibilities:
  • Conduct market research initiatives, including survey design, data analysis, and presentation of findings
  • Utilize primary and secondary fan data to inform marketing initiatives and drive business growth
  • Review survey responses and engage with databases to identify fan engagement trends
  • Assist with and/or attend public marketing initiatives as a representative of the Buffalo Sabres and engage with fans
  • Participate in internal brainstorms, planning sessions, and presentations
  • Build and refine presentations for departmental use and organizational review
Requirements:
  • Ability to gather, validate, and synthesize data from multiple sources in an organized manner and identify customer trends
  • Familiarity or relevant experience with business research, including surveying, focus groups, and secondary reports/studies
  • Experience with data manipulation, statistics, and visualization using tools such as Microsoft Excel and PowerPoint, Tableau, or similar business tools
  • Comfortable with public speaking and delivering presentations in a business/professional setting
  • Willingness and comfortability engaging with the general public and customers/fans
  • Ability to think critically, ask questions, and challenge assumptions
  • Customer-first mentality and ability to handle multiple tasks simultaneously
What We Offer:

This internship pays $15.50 per hour and offers a unique opportunity to work with a dynamic team in the sports industry. As an equal opportunity employer, we welcome applications from diverse candidates.