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Market Research Analyst Internship
2 months ago
At Pegula Sports and Entertainment, we are seeking a highly motivated and detail-oriented Market Research Analyst Intern to join our Marketing Department. As a key member of our team, you will play a vital role in growing and sustaining the fanbase of the Buffalo Sabres.
Job Summary:The Market Research Analyst Intern will assist in conducting market research initiatives, analyzing data, and identifying customer trends to inform marketing initiatives. This role will also involve collaborating with cross-functional teams to drive business growth and develop a deeper understanding of our fans.
Key Responsibilities:- Conduct market research initiatives, including survey design, data analysis, and presentation of findings
- Utilize primary and secondary fan data to inform marketing initiatives and drive business growth
- Review survey responses and engage with databases to identify fan engagement trends
- Assist with and/or attend public marketing initiatives as a representative of the Buffalo Sabres and engage with fans
- Participate in internal brainstorms, planning sessions, and presentations
- Build and refine presentations for departmental use and organizational review
- Ability to gather, validate, and synthesize data from multiple sources in an organized manner and identify customer trends
- Familiarity or relevant experience with business research, including surveying, focus groups, and secondary reports/studies
- Experience with data manipulation, statistics, and visualization using tools such as Microsoft Excel and PowerPoint, Tableau, or similar business tools
- Comfortable with public speaking and delivering presentations in a business/professional setting
- Willingness and comfortability engaging with the general public and customers/fans
- Ability to think critically, ask questions, and challenge assumptions
- Customer-first mentality and ability to handle multiple tasks simultaneously
This internship pays $15.50 per hour and offers a unique opportunity to work with a dynamic team in the sports industry. As an equal opportunity employer, we welcome applications from diverse candidates.