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Marketing Director, Purpose Money
3 months ago
Purpose Financial, Inc.
is an innovative consumer financial services company that offers a diverse suite of credit products, promoting financial inclusion and meeting consumers wherever they are.
Through its brands, the company is committed to helping customers achieve their version of financial stability in the moment and in the future.
Since 1997, Purpose Financial has been a pioneer in the consumer credit and financial services market offering money solutions in over 800 storefronts locations and online lending.
Providing services in over 23 states, Purpose Financial employs over 2,500 team members.
At Purpose Financial we are always on the lookout for motivated individuals who share in our values of mutual respect to join our team of outstanding professionals.
We offer:
Competitive WagesHealth/Life BenefitsHealth Savings Account plus Employer Seed401(k) Savings Plan with Company Match3 Weeks of Paid Parental Leave11 Company Paid Holiday'sPaid Time Off including Volunteer TimeVacation CarryoverTuition ReimbursementWork-Life BalanceBusiness Casual EnvironmentRewards & Recognition ProgramEmployee Assistance ProgramOffice in downtown Greenville that offers free parking, onsite gym, free snacks/drinks (for those working onsite or hybrid)To learn more about Purpose Financial visit
Purpose Financial Website.
Position Summary
This position reports to Vice President of Customer Acquisition and is responsible for developing, executing, and optimizing online and offline marketing strategies for the Purpose Money, a banking services brand.
This is a senior marketing role, working closely with Product to develop, and then market features to customers, focusing on obtaining measurable results as outlined by organizational KPI's.
Job Responsibility
Develop and manage conception and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales in bank services brand.
Execute online marketing campaigns, including being hands-on with digital performance marketing, incorporating performance marketing best practices for continuous improvement.
Execute offline marketing campaigns with partners to drive campaign performance, including oversight of hyper-local market initiatives, including promotions, events, OOH, etc.
Work closely with Product to develop and refine a strong understanding of customer segment needs, behaviors, economics, and overall value proposition to increase market penetration.
Direct management campaign budgets and performance, tracking key metrics such as cost per application (CPA), cost per open account , and net revenue, while providing regular reports and insights to cross-team and executive stakeholders.
Optimize campaign and lifecycle performance, improving customer UX through advanced testing and modeling.Manage a Marketing budget while cultivating new partners and/or opportunities to maximize return while staying within budget.
Monitor industry trends and competition to stay informed of best practices and emerging technologies with the goal of creating innovative strategies to promote the Purpose Money brand.
Maintain brand standards in creative, messaging, and tone, across online and offline mediums.Develop efficient communication methods to explain complicated analyses through the creation and use of visualization tools, including demand funnels, conversion funnel abandonment, operational and campaign efficiency trends, and more.
Job Responsibilities Cont.Understand, adhere to, and enforce all corporate policies, including compliance audits as required by state and national agencies.
Understand, adhere to, and enforce all banking requirements and appropriate approval processes.
Education Required
Bachelor's degree in business, marketing, or relevant experience required .
Experience Required
7+ years of experience with marketing campaign strategy, management, and optimizations.
Proven track record of building and scaling acquisition and retention lifecycle campaign management with a strong focus on return on investmentExperience with banking products or similar.
Knowledge Required
Excellent written and verbal communications skills; adaptability and flexibility to changing environment, and comfortable working in a dynamic, high volume, fast-paced environment.
Extraordinary problem-solving, business judgment, and analytical skills.
Strong project management, multitasking, and decision-making skills.
Excellent communication and relationship-building skills.
Strong track record of distilling actionable insights from data to improve multi-channel strategy.
Solid understanding of performance marketing, conversion, and online customer acquisition, with a focus on bank card products.
Ability to maintain a customer-centric view on issues and solutions that balances financial results and brand commitment.
Ability to understand and ensure compliance with policies, procedures, and laws governing our industry/business and products.
Ability to develop and maintain business relationships.
Experienced in resolving conflicting requests and meeting changing requirements.
Advanced skill troubleshooting and resolving technical problems.
Physical Requirements
Sitting for long periods of time; standing occasionally; walking; bending;squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location.
Be DecisiveBetter You, Better EveryoneCare. Always.
Embody IntegrityGet Sh*t DoneGo BoldLead with VisionObsess over CustomersOKRShow Up to Coach Up
Travel
The expectation is to attend quarterly company strategy/planning sessions, and industry conferences as directed by senior leadership.
Attire
Business Casual
Other
Must be eligible to work in the USA and able to pass a background check.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
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