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Principal Digital Strategist

3 months ago

Austin, Texas, United States Centene Corporation Full time

Join our dynamic team at Centene and take on the role of a seasoned strategy lead responsible for revolutionizing the digital experiences that impact our members, caregivers, and providers. Collaborate with cross-functional teams to develop innovative digital strategies that drive customer engagement, retention, and business success. Your expertise will be crucial in leveraging digital technologies to create personalized and seamless experiences for our stakeholders.

  • Position Purpose:
    • Develop comprehensive digital experience strategies aligned with company goals
    • Research and define strategies for specific sub-categories of digital experience
    • Engage stakeholders across the organization to align digital experience priorities
    • Leverage data and insights to refine digital strategies and optimize user experiences
    • Partner with Experience Insights teams to enhance end-to-end customer journeys
    • Interpret industry trends to identify opportunities for innovation
    • Collaborate with Product and Design teams to create intuitive experiences
    • Create artifacts to visually bring strategy research and recommendations to life
    • Develop strategies for personalizing omni-channel experiences
    • Evaluate and recommend digital health tools and technologies
    • Perform other assigned duties and comply with all policies and standards
  • Education/Experience:
    • Bachelor's degree in Digital, Digital Marketing, Healthcare Administration, Marketing or related field
    • Master's Degree preferred
    • 6+ years in digital strategy, product, or UX design required
    • 6+ years in a managed care or healthcare organization preferred
  • Technical Skills:
    • Experience with Digital Brand Engagement, Content, Data, Design, Marketing, Media, Project Management, Verbal Communication Skills

Centene provides competitive pay, comprehensive benefits, and a flexible approach to work. Join us in creating a diverse and inclusive work environment where your skills and expertise are appreciated