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Programmatic Campaign Manager

3 months ago

Atlanta, Georgia, United States AdTheorent Full time


As a Programmatic Campaign Manager, you will be responsible for the execution of programmatic advertising campaigns utilizing our proprietary technology platform.

The role involves a combination of data analysis, creative problem-solving, and cross-team collaboration to ensure campaign success and client satisfaction.

Internally, your title will be Yield Manager, as part of the Yield team.

Responsibilities Include:
Subject matter expert in programmatic advertising.
Ongoing management of campaign performance, campaign delivery, and campaign profitability.
Analyze data and implement optimization tactics to execute advertising campaigns based on client objectives.
Develop actionable insights and make recommendations to internal Client Services team.
Monitor and analyze reporting on a frequent basis to ensure optimal delivery and performance of campaigns.
Work with Data Science team to improve performance for campaigns.
Contribute to the development of best practices for Yield team.

Requirements
2+ years experience in campaign management of programmatic/digital media
College degree in Engineering, Mathematics, Economics, Finance, Physics, Statistics, Computer Science, or Business.
Can thrive in a fast-paced and high-growth work environment.
Ability to translate business concepts to online marketing strategies, and vice versa.
Team player with good communication and collaboration skills.
Ability to translate business concepts to online marketing strategies, and vice versa.
Fluent in Excel with a willingness to learn SQL.

Benefits

We offer full health coverage, generous PTO, an award-winning office culture

We are an Equal Opportunity Employer and seek to foster community, inclusion and diversity within the organization. We encourage all qualified candidates, regardless of racial, religious, sexual or gender identity, to apply.

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