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B2B Growth Marketing Senior Advisor

3 months ago

St Louis, United States Cigna Full time
B2B Growth Marketing Senior Advisor - Pharmacy Benefits Management (PBM) - Hybrid

JOB DESCRIPTION

The job profile for this position is Segment Marketing Senior Advisor, which is a Band 4 Career Track Role.

ROLE SUMMARY:

We are currently seeking a Segment Marketing Senior Advisor aligned to Evernorth, Cigna's Health Services business segment. This position is responsible for driving the B2B acquisition and cross-sell marketing programs and campaigns for Express Scripts, the Pharmacy Benefit's Management (PBM) line of business.

The ideal candidate will work closely with PBM sales teams and leadership to develop key strategic initiatives to drive prospecting engagement and nurturing opportunities. Reporting to the Director of PBM New Sales, this senior leader will be responsible for developing and driving multi-channel campaigns that tailor market messages to drive PBM acquisition.

This individual will look for opportunities in the challenges posed by market forces, regulatory environments, consumer needs and developments in pharmacy and health care. S/he will serve as a strategic and proactive thought-partner and collaborate with the business, cross-segment marketing teams and Centers of Excellence (including Brand, Marketing Insights, Customer Relationship Management (CRM), Marketing Operations and Communications).

In addition, s/he will partner with sales and enablement teams to develop assets, campaigns and resources needed for comprehensive lead generation, lead nurturing and late-stage strategies in support of PBM sales opportunities for both segment- and deal-level opportunities. This individual will be responsible for leading the teams Account Based Marketing program which includes microsite development and leading the PBM content strategy for the teams primary sales enablement platform, Highspot. Partnering with enablement support teams on Salesforce, Marketo and website integration to optimize key campaigns in support of net new sales leads and lead nurturing campaigns is also a foundational part of the role.

Success is dependent upon productive collaboration with leaders across the Enterprise including New Sales, Consultant Relations, Sales Enablement and their teams as well as engagement with cross-enterprise marketing teams on solutions and MarTech optimization.This is a business-to-business role that requires an understanding of the Challenger sales model methodology and similar best practices as a mechanism to drive digital and offline marketing strategies and tactics. This individual must have strong business acumen with an ability tocommunicate effectively, lead with confidence, and inspire others to contribute towards achieving the company's objectives . This successful leader must also be comfortable in an environment of dynamic change.

FOCUS IS ON THE FOLLOWING KEY AREAS:

  • In partnership with Director of PBM New Sales, work to establish strong relationships with Sales Directors and enablement teams throughout the organization to develop a strong understanding of GTM priorities and partner on prospecting strategies.
  • Align with cross-functional partners to build and execute on strategic marketing plans to support PBM audience segments.
  • Direct the creation and execution of a portfolio of strategic marketing approaches to drive client acquisition from demand generation to Account Based Marketing, across stakeholders, buyer groups and markets.
  • In collaboration with Director of PBM New Sales, develop marketing planning and execution of sales enablement content including overall experience, communications, content, presentation, and collateral development, reporting success metrics, etc. - by working with marketing, sales/account teams and capability centers.
  • Drive innovative approaches and techniques (new technologies, channels, vendors, personalization, pilots, etc.) to optimize effectiveness and results of foundational capabilities and B2B engagement, acquisition and cross-sell campaigns and programs.
  • In partnership with enterprises new sales marketing leadership, develop and manage content strategy to support PBM segment and deal level opportunities utilizing primary sales enablement platform, Highspot.
  • Responsible for driving Account Based Marketing strategy, in collaboration with sales, through microsite development and targeted messaging and collateral.
  • Align with Growth Analytics and Sales Enablement teams and owners of Marketo, Salesforce and website to align campaign optimization and lead gen and nurture opportunities.
  • Establish and optimize strategic matrix-partner relationships within and outside of marketing to yield dynamic, flexible, impactful direct marketing strategy and actions, driving quantifiable results for sales partners.
  • Develop communications campaigns, events and other marketing programs that consistently position sales teams to win.
  • Ensure all marketing programs are tracked and results reported with appropriate scorecards and metrics. Work with marketing leadership, enablement support teams and sales to optimize program/campaign performance.

IDEAL CANDIDATES WILL OFFER:

  • Bachelor's degree in Marketing or similar discipline. Master's is desirable.
  • 7-10+ years of marketing and business strategy experience, must have both business to business and direct to consumer experience.
  • Health care or PBM industry experience strongly preferred. Agency experience a plus.
  • Ability to understand and grasp marketing strategy and approach, leverage data and insights to inform strategy and recommended approach, link business need to action, understand how to leverage digital tactics/channels to execute marketing strategy.
  • Experience with marketing automation including CRM and email integration. Experience with lead scoring models, Marketo and Salesforce preferred.
  • Must have CMS and microsite development experience to support Account Based Management (ABM) strategic pull-through. Drupal experience desirable but not required.
  • Account Based Marketing and sales enablement tool experience strongly desired. Highspot experience desirable.
  • Excellent storyteller with an ability to create simple and differentiated messages and pull through marketing tactics.
  • Excellent verbal and written communication skills: role requires writing and editing of market-facing collateral and communications.
  • Ability to work effectively in dynamic, rapidly changing, team-based environment across multiple functions and in support of diverse buyers and evolving buyer needs
  • Critical thinker and creative problem solver, who exercises good judgment in resolving difficult situations, prioritizes and can balance needs with enterprise objectives.
  • Ability to work in a fast-paced deadline-driven environment, and juggle multiple, sometimes competing, priorities and requirements.
  • Experience executing strategy within timeline, budget and quality standards.
  • People leadership experience desirable, but not required.
  • Travel required occasionally (less than 10%)
  • Ability to work from a Cigna office 50% of the time

PERSONAL COMPETENCIES SHOULD INCLUDE:

  • Strong business acumen with an ability to problem solve, lead with confidence, make concise decisions, and communicate effectively to senior leadership and large teams
  • Must be comfortable in an environment of dynamic change
  • Ability to motivate, influence and connect others
  • Ability to influence direction and action; build and leverage internal relationships
  • Goal oriented and personally accountable; resourceful and self-directed
  • Adaptable and flexible; open minded, innovative and creative - seeks 'out of box' solutions
  • Open communicator; excellent oral and written communication skills
  • Buyer focus
  • Strategic mindset
  • Cultural sensitivity
  • Strong interpersonal skills
  • Self-motivated
  • Able to work under pressure on multiple priorities

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

About Evernorth Health Services

Evernorth Health Services, a division of The Cigna Group, creates pharmacy, care and benefit solutions to improve health and increase vitality. We relentlessly innovate to make the prediction, prevention and treatment of illness and disease more accessible to millions of people. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.