Strategic Planning Lead, Senior Advisor
4 weeks ago
Primary Responsibilities
Leverage outside-in best practices and trends + inside-out needs to identify or establish, codify, and share the common threads across our marketing teams so that we operate more effectively and efficiently. Specifically:
- Enterprise Marketing Transformation Strategy Refresh: Partner with Marketing SLT to identify, activate, and evolve the Big Bets and investments that will transform the marketing function to inspire and fuel growth.
- Serve as official Enterprise Marketing lead within the Enterprise Multiyear Strategy Development Process:
- Represent marketing in-person at the annual Summit and ensure the appropriate business marketing leaders are connected to the process
- Post-Summit, partner with senior Marketing leadership to identify any Portfolio asks that will modernize the function; develop outside-in POV to support Portfolio asks, as-needed
- Annual Planning: Drive a planning and execution process that is anchored on a shared business + marketing destination where teams collaboratively define the marketing strategies, objectives, programs, investments and success measures that will accelerate our enterprise and LOB priorities.
- Develop the planning frameworks and tools our marketing peers use so that we have a consistent planning approach and outcomes
- Facilitate at least two Shared Destination workshops between Marketing, Sales/Ops, and Product leads
- Define a consistent approach to KPI and metrics setting – and tracking – across the Program Family Framework
- Marketing Prioritization: Establish and activate quarterly sessions that drive prioritization and decision making across the marketing function based on business performance, status of our Marketing plans, and emerging market headwinds / tailwinds.
- Develop Prioritization Matrix to help marketers prioritize resources in a consistent way
- Partner across Marketing Ops and Marketing leadership to develop SLT-level growth platform-specific dashboards
- Partner with Chief of Staff to design and facilitate growth platform-specific quarterly sessions
Core Qualifications/Competencies should include:
- Candidate should possess a BA and have at least 7 years of relevant work experience (MBA preferred)
- A natural systems-thinker with strong analytical and problem-solving skills; someone who can anticipate future needs from current information
- In-depth knowledge of Marketing trends and best practices across the healthcare category and broader business landscape
- Ability to organize and manage multiple priorities and/or projects using appropriate methodologies and tools
- Excellent oral, written communication, and presentation skills; Ability to present complex information in succinct, meaningful ways
- Ability to foster collaboration, value others’ perspectives and gain support throughout the organization
- Adaptable, flexible and able to lead / manage through change
- Proven track record of delivering impactful and sustainable results
- Strong business acumen, with proven ability to leverage knowledge base and resources to quickly come up to speed in new areas
- Ability to work from a Cigna office 3 days a week, as requested by the business
Additional Competencies:
- Goal-oriented and personally accountable; resourceful and self-directed
- Interest in working with strategic information and ability to identify trends and derive business insights
- Extremely detail oriented, with excellent organizational skills
- Should work well under pressure and able to keep up in a fast-paced environment.
- Ability to lead, influence and/or indirectly manage up or down as necessary
- Experience leading talent development and/or training initiatives
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