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Director, Field Marketing

3 months ago

New York, United States Ogury Full time

Ogury is a global adtech company that delivers Personified Advertising solutions grounded in privacy to brands, agencies and publishers by focusing on targeting personas, not people.

We deliver relevant audiences at scale and on quality publisher inventory thanks to our exclusive data, which is meticulously collected and crafted from millions of self-declared customer surveys, enriched with billions of impactful data points, and refined by AI. This results in audience insights and performance not available through any other adtech platform.

Founded in 2014, Ogury is a global organization with a diverse team of 500+ people across 17 countries.

At Ogury, our vision unites us all. But we know that it takes people from all walks of life to come together and make it happen. We embrace and celebrate what makes us different, creating a unique and winning culture where everyone feels safe, has access to the same opportunities, and is excited about bringing their most authentic self to work. Everyday. 

At Ogury, we will consider and champion all qualified applicants for employment without regard to race, creed, color, religion, national origin, sex, age, disability, sexual orientation, gender identity, gender expression, genetic predisposition, veteran, marital, or any other status protected by law. Together we’re changing the face of adtech with values that inspire excellence, standards that encourage a leadership mindset, and an inclusive workplace where Ogurians are engaged and know they belong.

About the role

As the Director, Field Marketing, Americas, you will bring a unique blend of strategic vision, tactical execution, and a proven track record in hyper-growth environments.

The core focus of the role will be to craft and implement high-impact marketing activations that transcend industry norms, while working on elevating standards and driving innovation in every facet of our marketing efforts - that will not only grab attention, but also leave a lasting impression. 

You can expect to collaborate closely with sales, customer success, product marketing and other cross-functional teams to ensure seamless alignment between marketing efforts and revenue objectives. Your role will involve crafting and executing regional marketing plans that not only meet, but exceed targets, leveraging your expertise to navigate a complex sales process.

In this dynamic team, you'll play a pivotal role in shaping our company's presence in the market. You'll be instrumental in expanding our reach, nurturing customer relationships, and solidifying our position in the digital advertising industry. Your ability to think strategically, adapt swiftly, and make data-driven decisions will be critical in this fast-paced setting.

Innovation is not just encouraged – it's expected. You'll have the opportunity to pioneer new approaches, experiment, and champion creative solutions that set us apart. Your insights and initiatives will be pivotal in propelling our company to new heights.

This role will report into our Vice President, Global field marketing, based in London - UK.

This is a hybrid role, based out of our New York City office, where we encourage our team to come in 2 - 3 days per week (or more if you'd like).

What you will be doingStrategic Campaign Planning and Execution

Develop and execute regional field marketing plans aligned with Ogury's overall marketing and sales objectives

Leverage market insights to identify campaigns to resonate with key stakeholdersCross-Functional Collaboration

Collaborate closely with the Sales teams to ensure marketing initiatives align with revenue targets, providing them with the tools and resources needed for success

Partner with Product Marketing and Communications to translate product positioning and messaging into impactful field marketing campaignsBrand Building and Awareness

Implement brand-building initiatives across the Americas region, ensuring a consistent brand message that resonates with target audiences

Leverage a mix of online and offline channels, including webinars, workshops, industry events, and digital advertising, to maximize brand exposureCustomer Advocacy and Engagement

Identify and nurture customer advocates, leveraging their stories and successes to drive case studies, testimonials, and referrals

Organize and host customer events, roundtables, and forums to foster deeper relationships and gather valuable feedback for product developmentOperational Excellence and Reporting

Establish and monitor KPIs for field marketing initiatives, providing regular reports on campaign performance, lead generation, and ROI

Optimize processes and workflows to ensure efficient execution of marketing activities, including budget allocation, event logistics, and content creationMarket Research and Competitive Analysis

Conduct ongoing market research to stay ahead of industry trends, identifying opportunities for thought leadership and market differentiation

Perform competitive analysis to understand market positioning and inform marketing strategies that highlight our unique value proposition

What you will bring to Ogury:Exceptional strategic thinking and problem-solving abilities, with a keen understanding of market dynamics and customer behaviorExcellent communication and interpersonal skills, with a proven ability to build and nurture relationships with customers, partners, and stakeholdersExperience directly managing a team providing mentorship, guidance, and performance feedback to drive successful field marketing campaigns and initiatives.Experience in storytelling: drafting content that has impact Proficiency in utilizing marketing automation and analytics platforms, such as HubSpot, Google Analytics, and CRM systems, to track and measure campaign performanceExperience in scaling marketing efforts in high-growth environment, demonstrating adaptability and agility in a rapidly changing landscapeEagerness to contribute to a culture of innovation, collaboration, and continuous improvementExperience within Digital, Tech or Marketing (Adtech is preferred)

#LI-HP1 #LI-Hybrid

We thank you in advance for your interest in Ogury

Applications will close on August 30, 2024.

Benefits vary by locations but you can expect: 

- Competitive salary

- 401k matching

- Flexible working options

- Generous holiday leave of 25 days a year, on top of the standard 11 national holidays

- Life insurance plan

- Modern and collaborative working space

- Keeping our Ogurians happy and healthy is a priority for us, so we offer access to both physical and mental health and wellbeing resources

At Ogury we are a group of creative thinkers and action-takers that thrive in a diverse and inclusive workplace.