Field Marketing Director

4 weeks ago


New Orleans, Louisiana, United States Copado Full time

About Copado:

Copado is the leading DevOps platform for Salesforce and the cloud. We harness the power of native CI/CD and Robotic Testing to drive digital transformation for top brands worldwide.

Our low-code platform unites non-technical admins and pro-code developers on the same system, empowering enterprises to scale end-to-end software delivery across multi-cloud environments.

The impact on your business? Faster releases, fewer production bugs, and increased Salesforce ROI.

Job Summary:

The Field Marketing Director will create experiential events and pipeline programs that bring Copado's message to target personas across multiple verticals.

Programs will be aligned to regional and segment-specific sales priorities and revenue targets, including field events, partner programs, account-based strategy, and BDR programs.

You will be passionate about driving high-quality pipeline and collaborating with sales and marketing teams to drive results.

Responsibilities:

  • Develop and execute field marketing strategies to drive pipeline generation and revenue growth.
  • Plan and execute field events with partners and sales teams, managing logistics and strategy.
  • Collaborate with Salesforce and SI partners to strategize and execute co-marketing pipeline generation campaigns.
  • Build successful campaigns and events into repeatable programs.
  • Innovate and experiment with in-person and virtual programs.
  • Evaluate program ROI and adjust tactics to drive revenue results.
  • Act as an intermediary between marketing and field sales teams to ensure alignment and understanding of programs, goals, and outcomes.

Requirements:

  • 5+ years of experience in B2B SaaS field marketing or events.
  • Deadline-driven mindset with ability to manage multiple projects.
  • High comfort level communicating with various stakeholders.
  • Experience in creating and implementing successful events and programs that generate high-value leads.
  • Strong interpersonal and communication skills with a focus on relationship-building.

What We Offer:

Copado is an equal employment opportunity employer. We offer a competitive salary range of $160,000-$180,000 USD, stock options, health benefits, 401(k) plan, generous PTO, and a parental leave program.



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