Director of Consumer Engagement and Field Marketing
4 weeks ago
Chobani is seeking a strategic and results-driven Director of Sampling and Field Marketing to lead our sampling and experiential initiatives to enhance brand visibility and drive trial and relevance.
Key Responsibilities:- Develop and execute a comprehensive sampling strategy that engages consumers, drives trial, and fosters brand loyalty.
- Oversee all aspects of the sampling strategy, from planning to execution, ensuring alignment with our brand values and business objectives.
- Collaborate with cross-functional teams to ensure that marketing and commercial goals are incorporated into planning.
- Leverage expertise in marketing to create impactful activations that are aligned with brand strategy and consumer needs.
- Manage an experiential agency and build a team to activate the brand out in market, providing guidance and support to achieve program objectives.
- Foster a culture of collaboration, creativity, and accountability within the team.
- Develop and manage the sampling budget, ensuring optimal allocation of resources for maximum impact.
- 10+ years of marketing experience, brand management, or related roles, with a focus on consumer engagement and sampling.
- Proven track record in developing and executing successful sampling strategies and programs.
- Strong understanding of digital marketing trends and social media strategies.
- Experience in developing and deploying marketing strategies in local markets.
- Demonstrated ability to manage and inspire teams, fostering a culture of creativity and excellence.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate across teams.
- Proficient in budget management, with experience in both traditional and non-traditional marketing strategies.
- Strong analytic skills with the ability to leverage data to drive decision making.
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place.
We are a purpose-driven, people-first, food-and-wellness-focused company, and have been since our founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S.
We manufacture yogurt, oat milk, and creamers - Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives.
We use food as a force for good in the world - putting humanity first in everything we do.
We prioritize giving back to our communities and beyond, working to eradicate child hunger, supporting immigrants, refugees, and underrepresented people, honoring veterans, and protecting the planet.
Chobani is an equal opportunity employer.
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New York, New York, United States Chobani Full timeJob SummaryChobani is seeking a seasoned marketing professional to lead our sampling and experiential initiatives, driving brand visibility and trial through strategic planning and execution.This pivotal role requires a deep understanding of consumer marketing, insights, and digital experience, with a proven track record of developing and executing...
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