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Director of Field Marketing and Events Strategist

1 month ago

New York, New York, United States Anecdotes Full time
Revolutionize Compliance Automation with Anecdotes

We're Anecdotes, a dynamic B-round startup founded in 2020, revolutionizing the compliance automation landscape. Our mission is to empower every GRC team's decision-making with credible, visible, and actionable data.

The Opportunity

Anecdotes is seeking an experienced Director of Field Marketing to spearhead the strategy and execution of world-class integrated field marketing programs and events. This role will have a great deal of autonomy to develop a framework for repeatable execution of events and programs for driving qualified leads into our sales pipeline, supporting business growth, and exceeding Anecdotes' pipeline targets.

Key Responsibilities
  • Develop field marketing events and programs consistent with sales goals and market segment messaging and priorities.
  • Oversee the end-to-end event process, from strategic selection and investment proposals to planning, execution, and reporting/analysis.
  • Collaborate with the broader marketing team to determine the best campaign plan to support events and other marketing activities.
  • Ensure all activities achieve standards, adhere to current messaging, and remain within branding guidelines.
  • Closely monitor KPIs and metrics to measure program effectiveness.
Qualifications
  • 5+ years of marketing and event experience for B2B SaaS companies.
  • Experience in the GRC or Cyber Security industry a plus.
  • Ability to multitask programs and projects with short timeframes.
  • Knowledge of and experience working with the partner ecosystem and best practices in partner marketing and co-marketing.
  • Deep understanding of event operations, agency management, and industry standards for events targeting the enterprise segment.

Anecdotes is a dynamic and innovative company that values creativity, collaboration, and continuous learning. If you're a motivated and experienced professional looking for a new challenge, we encourage you to apply.