Director of Public Relations

1 month ago


New York New York, United States Morgan Philips Executive Search Full time
About the job

Overview:

  • The Director of PR guides the definition, development, and implementation of the overall PR strategy for North America in alignment with the overarching marketing & communications strategy.
  • Create and nurture strategic partnerships that proactively leveraging a broad set of media touch points to maintain and extend prominence in the public dialogue.
  • Craft a cohesive, consumer-facing narrative and drive its delivery through traditional and online media. Additionally identify strategic content led partnerships that drive brand equity.

 

Core Responsibilities:

  • Lead, develop and implement PR strategy to increase visibility and exposure for the Brand, that represent and elevates brand messaging through the strategic earned media
  • Build and maintain long lasting relationships with (but not limited to) relevant EICs, journalists, tastemakers, institutes, artists and influencers
  • Continuously champion the Brand through targeted recommendations/advocate new media partners and outlets
  • Create and execute editorial calendar that aligns launches, initiatives and corporate milestones with PR opportunities
  • Spearhead PR events and presentations strategy, acting as lead contact for editors
  • Close partnership with media and celebrity teams to develop 360 approaches to infuse brand strategy and create synergies
  • Cultivate solid working relationship with HQ and other markets
  • Maintain strong position in earned coverage cross Jewelry, Watch and Accessories category
  • Maintain and develop strong relationships with national, trade and regional press, meeting regularly with Editors-in-Chief, director-level editors, social media editors and digital industry leaders
  • Secure impactful feature stories on print, digital and social media outlets supporting new launches and promoting the difference
  • Oversee team to pitch and secure impactful cover placements within key print and digital outlets and social media accounts
  • Oversee team in facilitating pitch letters, press kit distribution, products loans, hi-res visuals, credit checks

 

 

Qualifications:

· Bachelor’s Degree in communications, journalism or related field is required

  • 10+ years in public relations with an expertise in luxury retail
  • Proven experience managing a highly professional team
  • Competence in delivering complex content and concepts in a clear, concise and compelling manner
  • Solid understanding of social, digital and content metrics
  • Excellent communications, interpersonal skills with a proven ability to communicate effectively both orally and written
  • Stellar organizational navigation and cross-functional collaboration
  • Motivated self-starter who is able to take both guidance and initiative
  • Strong influencer with skills to persuade and negotiate
  • Excellent organizational, planning and time management skills. Ability to handle multiple projects simultaneously and is comfortable and successful in a fast-paced environment
  • Experience managing large-scale budgets and finances
  • Demonstrates emotional intelligence

· Creative and strategic thinker



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