Marketing Manager

3 weeks ago

Boston, United States SimpliSafe Full time

About SimpliSafe

We’re a high-tech home security company that’s passionate about protecting the life you’ve built and our mission of keeping Every Home Secure. And we’ve created a culture here that cares just as deeply about the career you’re building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don’t just want you to work here. We want you to grow and thrive here.

We’re embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday and Wednesday, to work together in person, and teams can choose where they work for the remainder of the week. We all benefit from flexibility and get to use the best of both worlds to get our work done.

Why are we hiring?

Well, we’re growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure. 

What You’ll Do

In this role, you’ll be the primary owner of SimpliSafe’s paid search channel. You will be responsible for setting the strategy, driving optimizations, and reporting channel performance. Together, with a team of one direct report, you will manage all campaign executions in-house.  

You will work cross-functionally to identify scalable opportunities and will rely on incrementality and A/B testing to incorporate testing wins into the ongoing campaigns. You will collaborate with vendors and internal stakeholders to forecast industry trends and competitive demand. 

Primary responsibilities include: 

  • Own the strategy and performance of our paid search channel, including non-brand, brand, paid shopping ads (PLAs), PMax campaigns 
  • Collaborate with analytics to design incrementality tests to measure the impact of potential new partners/channels (such as YouTube, Discovery Ads, lead vendors, etc.)
  • Forecast monthly, quarterly, and annual spend levels based on overall impressions share and estimated campaign efficiency
  • Be the voice of channel performance: using competitive bids, industry trends, and campaign optimizations to explain YoY KPI fluctuations and pacing
  • Manage and coach a direct report on day-to-day, hands on, campaign management and optimizations such as: bids, exclusions,  keywords, copy, headlines, extensions, product feeds, and landing pages 
  • Provide market wide search demand and competitive trend insights to the broader marketing team to guide strategy, performance, and partner negotiations (i.e. affiliate) 
  • Foster strong relationships with new and existing vendors to understand industry trends, upcoming beta opportunities, platform best practices, and recommended optimizations 
  • Work closely with internal creative and eCommerce teams to regularly execute A/B testing and provide copy, keyword, and landing page related insights

What You’ll Bring

  • Bachelor’s degree or higher; preferably in mathematics, economics or data analytics
  • 4+ years of experience managing paid search and shopping ads (PLAs) within Google and Bing; additional Google experience such as managing PMax, Discovery, or YouTube campaigns is a plus 
  • Ability to measure performance via incrementality studies;  Strong analytical and mathematical skills are required
  • Experience designing, executing, and interpreting in-platform A/B tests
  • Demonstrated experience coaching others; past management experience is a plus
  • Strong communication and project organizational skills; ability to collaborate and lead projects that engage multiple departments 
  • Familiarity and past partnership with click-fraud vendors is a plus 
  • Experience setting programmatic strategy and optimizing campaigns is a plus; not required 
  • No ego, humble attitude, and endless curiosity

What Values You’ll Share

  • Customer Obsessed - Building deep empathy for our customers, putting them at the core of our work, and developing strong, long-term relationships with them.
  • Aim High - Always challenging ourselves and others to raise the bar.
  • No Ego - Maintaining a “no job too small” attitude, and an open, inclusive and humble style.
  • One Team - Taking a highly collaborative approach to achieving success.
  • Lift As We Climb - Investing in developing others and helping others around us succeed.
  • Lean & Nimble - Working with agility and efficiency to experiment in an often ambiguous environment.

We wholeheartedly embrace and actively seek applications from all individuals, no matter how they identify. We are committed to cultivating a diverse and inclusive workplace, and we believe our work is enriched when we incorporate a multitude of perspectives, backgrounds, and experiences. We want everyone who works here to thrive and contribute to not only our mission of keeping every home secure, but also to making our workplace safe and supportive for others. If a reasonable accommodation may be needed to fully participate in the job application or interview process, to perform the essential functions of a position, or to receive other benefits and privileges of employment, please contact careers@simplisafe.com.

  • Senior Manager, Digital Marketing

    1 week ago

    Boston, United States Marketing Deluxe Full time

    Lakeside Software is a leader in digital employee experience – enabling companies to deliver an incredible digital experience for their employees by holistically monitoring and proactively improving end user experience.Recognized by Forrester as a Leader in their most recent New Wave for End User Experience Management, we are growing rapidly and scaling...

  • Sales And Marketing Representative

    3 weeks ago

    Boston, United States P.E.A.K. Marketing Full time

    **Urgently Hiring**Overview Of Position:We are seeking Sales and Marketing Representatives to help our organization with expansion efforts. The ideal candidate is motivated to lead and has a great student mentality, organizational skills, and work ethic. This position is fully trained with opportunities for growth and advancement. We ensure our Sales and...

  • Marketing & Promotions Associate

    6 days ago

    Boston, United States Profits Marketing Group Full time

    Job DescriptionJob DescriptionWe are a successful, dynamic organization in the marketing and sales industry undergoing accelerated growth. We are seeking an ambitious and confident individual to join our team. Our Marketing & Promotions Associates continually develop new marketing strategies for our high profile clients within the telecommunications...

  • Marketing Manager

    4 weeks ago

    Boston, United States UG2 Full time

    UG2 is seeking an experienced Marketing Manager to support all aspects of our marketing and communications efforts and play a pivotal role in driving our brand visibility, generating leads, and nurturing relationships. As a Marketing Manager at UG2, you will be responsible for developing and implementing marketing strategies to attract and retain new...

  • Marketing Manager

    4 weeks ago

    Boston, United States UG2 Full time

    UG2 is seeking an experienced Marketing Manager to support all aspects of our marketing and communications efforts and play a pivotal role in driving our brand visibility, generating leads, and nurturing relationships.As a Marketing Manager at UG2, you will be responsible for developing and implementing marketing strategies to attract and retain new business...

  • Marketing Manager

    4 weeks ago

    Boston, United States UG2 Full time

    UG2 is seeking an experienced Marketing Manager to support all aspects of our marketing and communications efforts and play a pivotal role in driving our brand visibility, generating leads, and nurturing relationships.As a Marketing Manager at UG2, you will be responsible for developing and implementing marketing strategies to attract and retain new business...

  • Marketing Manager

    1 hour ago

    Boston, United States UG2 Management Full time

    UG2 is seeking an experienced Marketing Manager to support all aspects of our marketing and communications efforts and play a pivotal role in driving our brand visibility, generating leads, and nurturing relationships. As a Marketing Manager at UG2, you will be responsible for developing and implementing marketing strategies to attract and retain new...

  • Marketing Manager

    1 week ago

    Boston, United States ISlide Inc Full time

    Position Summary: ISlide is a rapidly growing footwear company uniquely positioned with a custom, print on-demand business model servicing retail, wholesale, and other customers, both large and small. ISlide has licenses from the premier sports and entertainment organizations including the NBA, MLB, NHL, MLS, and Nickelodeon. The company sells to major...

  • Marketing Manager

    1 week ago

    Boston, United States ISlide Inc Full time

    Position Summary: ISlide is a rapidly growing footwear company uniquely positioned with a custom, print on-demand business model servicing retail, wholesale, and other customers, both large and small. ISlide has licenses from the premier sports and entertainment organizations including the NBA, MLB, NHL, MLS, and Nickelodeon. The company sells to major...

  • Manager, Marketing

    6 days ago

    Boston, United States Boston Medical Center Full time

    Position Summary The Manager, Marketing is a creative leader and a core member of the Marketing Department at Boston Medical Center Health System (BMCHS). Reporting to the Senior Manager, Marketing, the Manager will be responsible for maintaining and refining a high-performing, data-driven, culturally sensitive email marketing program for Boston Medical...

  • Manager, Marketing

    3 weeks ago

    Boston, United States Boston Medical Center Full time

    POSITION SUMMARY: The Manager, Marketing is a creative leader and a core member of the Marketing Department at Boston Medical Center Health System (BMCHS). Reporting to the Senior Manager, Marketing, the Manager will be responsible for maintaining and refining a high-performing, data-driven, culturally sensitive email marketing program for Boston Medical...

  • Marketing Manager

    3 weeks ago

    Boston, United States New England Construction Full time

    Are you a dynamic and innovative Marketing Manager ready to make your mark in the construction industry? New England Construction is on the lookout for a talented individual to take the helm of our marketing efforts and lead the charge in promoting our brand, culture, and services to new heights! Let Us Introduce Ourselves Our Core Values: Embrace the...

  • Marketing Manager

    2 weeks ago

    Boston, United States Stride Consulting LLC Full time

    About the Role As a Marketing Manager at InStride Health, you will play a pivotal role in amplifying our mission and driving awareness, engagement, and conversions. You will collaborate closely with cross-functional teams to develop and execute strategic marketing initiatives that effectively communicate our value proposition, reach target audiences, and...

  • Market Manager

    4 weeks ago

    Boston, United States Outworx Group Full time

    **Market Manager Position Summary**: The Market Manager is responsible for delivery of services including commercial landscape maintenance, commercial snow and ice management, and other services as required by our clients. They are accountable for operational execution, client satisfaction and retention, and achieving financial targets within an assigned...

  • Marketing Manager

    1 week ago

    Boston, United States Topsort Full time

    What Is Topsort Join us at Topsort, a dynamic and innovative Series A startup in the media space that is democratizing the secret of profitable and delightful Google and Amazon style advertising via simple, auction-based products that leverages newest technology in machine learning. With a vision to redefine media consumption, we're on our way to becoming...

  • Senior Marketing Manager

    6 days ago

    Boston, United States Alera Group, Inc. Full time

    Overview: Spring Consulting Group, an Alera Group Company, LLC, is looking for a Senior Marketing Manager to join its growing team. The Senior Marketing Manager will lead the marketing department, building and facilitating strategy and supporting overarching business development objectives through multi-faceted marketing tactics. Responsibilities: The Senior...

  • Channel Marketing Manager

    4 days ago

    Boston, United States Forte'​-Talent Acquisition, LLC. Full time

    My Client a Cyber Security Startup Platform is seeking a Channel Marketing Manager**MUST BE ABLE TO WORK HYBRID IN BOSTON****SHOULD HAVE CYBERSECURITY EXP preferably MSSP/VARThis is an opportunity to be the 1st Channel Marketing person for North America!! There is room to grow!! You must understand a dynamic fast paced startup environment to win this...

  • Field Marketing Manager

    6 days ago

    Boston, United States CrossCountry Consulting Full time

    CrossCountry is seeking an experienced field marketing manager to design and execute multi-channel marketing programs for our markets across the US. In this role, you will work closely with the office leads, other local stakeholders, and the marketing team to build and implement robust, results-oriented market plans to increase brand awareness, engage and...

  • Event Marketing Manager

    2 weeks ago

    Boston, United States RIMES Technologies Full time

    About Rimes Rimes provides enterprise data management solutions to the global investment community. Driven by our passion for solving the most complex data problems, we provide our clients with investment intelligence that powers more than 75 trillion in assets under management annually. The world's leading institutional investors, asset managers and service...

  • Manager, Membership Marketing

    5 days ago

    Boston, United States Museum of Science Full time

    The Manager of Membership Marketing is responsible for developing and executing the Museum's acquisition, renewal, engagement, and retention campaigns and projects to ensure continued growth in membership numbers and engagement and achieve our revenu Membership, Marketing, Operations Manager, Manager, Marketing Manager, Communications, Business Services