Channel Marketing Manager

3 weeks ago

Boston, United States Forte'​-Talent Acquisition, LLC. Full time

My Client a Cyber Security Startup Platform is seeking a Channel Marketing Manager


**MUST BE ABLE TO WORK HYBRID IN BOSTON**

**SHOULD HAVE CYBERSECURITY EXP preferably MSSP/VAR


This is an opportunity to be the 1st Channel Marketing person for North America There is room to grow You must understand a dynamic fast paced startup environment to win this job.


Channel Marketing Manager


Description:

The Channel Marketing Manager will collaborate within a cross-functional team to support the Indirect Sales Channel. This role demands excellent communication and organizational skills.

Candidates applying for this position should demonstrate flexibility, a strong work ethic, and an ability to thrive in a dynamic, fast-growing organization.

Hybrid:3 days a week in-office

Responsibilities:

  • As a Channel Marketing Manager, you will develop and execute field marketing strategies in close collaboration with sales and channel teams, as well as fellow marketing colleagues.
  • · You will be responsible for content creation and management, as well as overseeing the partner program.
  • · Manage lead generation programs to meet pipeline development needs, including virtual and in-person events, trade shows, and various other marketing tactics supporting the field sales organization.
  • · Analyze results and identify opportunities for performance improvement
  • · Coordinate field events/programs from initial planning to execution, including logistics, contract management, promotional communications, and follow-up/tracking.
  • · Collaborate with channel partners and service providers to organize joint marketing activities.
  • · Manage marketing materials and items inventory and distribution as part of the regional marketing strategy.
  • · Identify industry events and presentation opportunities in the region.
  • · Align channel and field marketing events with core demand generation programs to ensure the generation of marketing-qualified leads through integrated, multi-touch programs.

What you'll bring:

  • Channel Marketing experience, preferably within the Cyber Security market.
  • At least 4 years of senior-level experience, particularly with Partner Programs and Channels teams.
  • Experience with channel account-based marketing and a strong understanding of the Channel ecosystem, specifically MSSP and VARs.
  • Experience in all aspects of marketing campaign and demand generation activities, particularly with digital tactics such as e-marketing, search engine marketing, web marketing, PPC, content syndication, and webinars.
  • Demonstrated success in developing and executing effective marketing campaigns.
  • Experience in using marketing automation tools to measure and improve campaign effectiveness
  • Experience in developing broad-based awareness and nurturing programs.

Ability to design strategic Marketing Plans and execute goals with high-impact results

  • ·Strong budget management skills



Base Salary range : 110-130K no bonus. There is Equity


This is an exciting opportunity to work for a company with almost 90M in Funding and doing exceptionally well

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