Marketing Manager

4 weeks ago

Boston, United States UG2 Management Full time

UG2 is seeking an experienced Marketing Manager to support all aspects of our marketing and communications efforts and play a pivotal role in driving our brand visibility, generating leads, and nurturing relationships.

As a Marketing Manager at UG2, you will be responsible for developing and implementing marketing strategies to attract and retain new business clients. You will collaborate with various teams to identify market opportunities, create compelling marketing campaigns and content, and drive lead generation activities to meet sales targets. This role will have a primary focus on lead generation, utilizing HubSpot and other tools, and managing our social media presence.

Key Responsibilities:

Develop B2B Marketing Strategies: Design comprehensive marketing strategies aligned with business objectives to promote our service offering.

Market Research: Conduct market research to identify industry trends, customer needs, and competitor activities to refine marketing strategies.

Content Development: Create engaging content tailored for B2B audiences, including whitepapers, case studies, blogs, and social media posts.

Lead Generation: Support lead generation initiatives through various channels such as email marketing, content marketing, SEO/SEM, events, and partnerships.

Campaign Management: Plan and execute marketing campaigns across multiple channels to increase brand awareness and generate qualified leads.

Collaboration with Sales Teams: Work closely with the sales team to ensure alignment between marketing efforts and sales objectives. Provide sales enablement materials and support to enhance conversion rates.

Marketing Collateral: Develop sales collateral, presentations, and other marketing materials to support the sales process and communicate value proposition.

Digital Marketing: Support digital marketing efforts, including website optimization, email marketing, social media marketing, and online advertising campaigns.

Analytics and Reporting: Monitor and analyze the performance of marketing campaigns using relevant metrics. Provide regular reports and insights to management for informed decision-making.

Relationship Management: Cultivate strong relationships with key clients, industry partners, and relevant stakeholders to enhance brand visibility and drive business growth.

Stay Updated: Stay abreast of industry trends, best practices, and emerging technologies in B2B marketing to drive innovation and continuous improvement.

Qualifications:

Bachelor’s degree in marketing, business administration, or related field.

Proven experience in B2B marketing, with a focus on lead generation and digital marketing strategies.

Strong understanding of B2B marketing principles, strategies, and tactics.

Proficiency in HubSpot or similar marketing automation platforms.

Strong understanding of social media platforms and experience managing corporate social media accounts.

Excellent communication skills, both written and verbal.

Analytical mindset with the ability to interpret data and make data-driven decisions.

Creative thinker with the ability to develop innovative marketing campaigns.

Team player with strong interpersonal skills, excellent attention to detail and the ability to collaborate effectively across departments.

Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.

About Us

UG2 is committed to delivering the highest standard of facility services and solutions in the commercial, corporate, education, retail, public venue, healthcare, life science and industrial markets.

Founded in 2012, UG2 is privately held and headquartered in Boston, Massachusetts. We also have regional offices in Chicago, Washington, D.C., New York City, West Palm Beach, Los Angeles and Sunnyvale.

www.ug2.com

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