Marketing Manager

2 weeks ago

Boston, United States New England Construction Full time

Are you a dynamic and innovative Marketing Manager ready to make your mark in the construction industry? New England Construction is on the lookout for a talented individual to take the helm of our marketing efforts and lead the charge in promoting our brand, culture, and services to new heights

Let Us Introduce Ourselves

Our Core Values: Embrace the family Do what you say Do the right thing Be a “can-do” team player Obsess over client success At the end of the day, our niche is to build great buildings with great people. What You'll Get Out of This Opportunity

Strategic Campaign Planning:

Devise and execute creative marketing campaigns that showcase New England Construction's excellence in the industry. From concept to implementation, you'll be the driving force behind our brand elevation. Brand Management:

Take the reins in maintaining and enhancing our brand identity across various channels. You'll ensure consistency and excellence in company collateral, branding, and our online presence. Market Research and Analysis:

Dive deep into market trends and conduct insightful analyses to identify new opportunities. Your keen understanding of the industry will be crucial in steering our marketing strategies towards success. Client and Network Partnerships:

Cultivate and maintain strong relationships with clients and industry partners. Your interpersonal skills will be vital in building and sustaining valuable connections that drive business growth. Digital Presence:

Lead the charge in managing our website and social media platforms. Engage our audience with compelling content and keep our online presence fresh, vibrant, and aligned with industry trends. Business Development Support:

Collaborate closely with the business development team, providing marketing initiatives that support their efforts. Your creative input will play a pivotal role in attracting new opportunities and partnerships. What You'll Do

The Marketing Manager responsibilities and duties include, but are not limited to the following: Collaborating on preparing, supporting and executing the Annual Marketing and Sales Business Plan for the company. Developing and executing annual marketing content calendar. Responsible for managing and updating social media channels, website, blog and Hubspot CRM database. Develop and execute external communications including presentations, promotional collateral and marketing materials. Develop and execute internal communications including presentations and companywide publications. Coordinates public relations efforts, including writing press releases, attending media events and producing award submittals. Collaborating with Business Development on RFP and RFQ response packages. Facilitating the overall branding process including ensuring jobsite signage is in line with the NEC Way. Budget/Plan/Procure project finished photography. Generating and screening leads from marketing campaigns, website activity, and social media interaction. Timely and proper input into the CRM system including project information, opportunities, stage movements, and contacts. Work closely with internal Marketing Team, Estimating Department, and Director of Operations during preparation of qualifications, proposals and presentations, providing key client insight and strategy and ensuring a high quality, complete product. Brainstorms new and creative growth strategies through digital marketing and evaluates emerging technologies. Effectively create and utilize video and pictures within content. Be highly visible both with internal and external clients. Represent our company at various local and national industry events, some of which may occur outside traditional business hours. Travel as needed throughout the New England Area. Perform other related duties as assigned. Develop and distribute press releases across new media outlets throughout New England.

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