Content and Brand Manager

3 weeks ago

Columbus, United States Hexion Full time
Apply now Content and Brand Manager Date: Aug 12, 2024 Location:

Columbus, OH, US

Company Overview

Grounded by a history that is deeply rooted in innovation, Hexion is a global employer committed to building and protecting the future by producing innovative performance materials. Our materials are the building blocks for critical industries, including construction, agriculture, energy, automotive, and infrastructure protection. Everywhere you look, you will find our materials and people at work to help customers make products that are stronger, safer, and cleaner. When you work for Hexion, you'll join a team that is committed to operating safely and with integrity to build a more sustainable future for all, our associates, our customers, and the communities where we live and work.

Position Overview

The Content & Brand Manager is an exciting new role that requires a mix of creative and strategic thinking. Reporting to the Sr. Marketing & Communications Leader, the Content & Brand Manager is responsible for defining brand strategy and style guidelines, creating messaging frameworks, and leading development of content and creative assets for paid, earned and owned media channels and campaigns. You will lead development from concept through execution to keep our brand and voice consistent across all our various touchpoints.

Job Responsibilities
  • Oversee brand governance guidelines, core brand assets, brand standards, strategic messaging framework and style guidelines, tools and processes to enable consistent application of the brand across channels.
  • Overseeing the creation of a corporate editorial strategy; capturing and disseminating stories that inspire and excite our audiences; building affinity for the company and its people, products and services through storytelling.
  • Develop an intricate understanding of the product offerings across all supported brands to identify market opportunities and cross-brand offerings. Ensure collaboration and holistic offerings to the market that provide differentiation in the chemical manufacturing industry.
  • Create visual and narrative aspects of marketing campaigns for multiple audiences.
  • Own a unified content calendar aligned to target audience journeys and channel executions (email, website, social, etc.).
  • Support internal communications initiatives.
  • Track and manage insights and KPIs that reflect content and brand effectiveness and optimizations.
  • Onboard and guide the work of creative agencies and freelancers, as needed, according to budgets, timelines, and scope.
  • Stay current on trends and best practices to optimize strategy accordingly.
  • Leverage analytics to generate insight and identify areas of opportunity related to all content and campaigns to continuously refine strategies, enhance corporate reputation and achieve business goals.
  • Act as a player/coach when it comes to the implementation of brand and marketing programs, demonstrating leadership and exemplifying best practices of a brand management program to peers and stakeholders across the organization.
Minimum Qualifications
  • 8-10+ years of experience creating integrated content across all marketing channels including digital communications and brand strategy including website development, social media, brand storytelling communications
  • Experience coordinating and directing the work of copywriters and designers
  • Experience in B2B preferred
  • Strong creative vision with proven experience with concept development and ability to connect to varied audiences through content
  • Impeccable writing and editing skills
  • Experience digesting data from multiple channels to drive messaging and creative insights for growth
  • Experience leading organic content strategy for website and social media channels
  • Expert project manager and collaborator who prides themselves on never missing a detail or deadline
  • Clear communicator and great storyteller, able to think strategically and creatively to deliver user-focused design and creative work
  • Excellent coaching abilities, and experience attracting and developing top-tier creative talent
Other

We are an Equal Opportunity, Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to gender, minority status, sexual orientation, gender identity, protected veteran status, status as a qualified individual with a disability or any characteristic protected by law.

In order to be considered for this position candidates are required to submit an application for employment through our career site, be at least 18 years of age, willing to take a drug test, submit to a background investigation as part of the selection process, as well as additional periodic background checks as required by the Chemical Facility Anti-Terrorism Standards (CFATS) or regulations adopted by the department of Homeland Security or other regulatory agencies.

Candidates are required to have unrestricted authorization to work in the United States.

If currently an employee of the Company, you must have current satisfactory work performance and in most cases, have been in your current role for 18 months.

Disclaimer: We are not accepting unsolicited assistance from search firms/employment agencies for this employment opportunity. Please, no phone calls or emails to any employee about this position. All resumes submitted by search firms/employment agencies to any employee of the Company via email, the Internet, or in any other form and/or method without a valid written search firm agreement in place for this position will be deemed the sole property of the Company; no fee will be paid in the event a candidate is hired by the Company as a result of the unsolicited referral or through other means.


Nearest Major Market: Columbus
Nearest Secondary Market: Dublin

Apply now

  • Content Creator

    1 day ago

    Columbus, Ohio, United States Abercrombie and Fitch Co. Full time

    Job SummaryWe are seeking a highly skilled Digital Marketing Specialist to lead our Instagram strategy and drive business growth. As a key member of our team, you will be responsible for developing and executing a comprehensive social media plan that aligns with our brand's goals and objectives.Key ResponsibilitiesContent Creation: Develop and implement a...

  • Creator Engagement and Brand Advocacy Manager

    4 days ago

    Columbus, Ohio, United States Abercrombie and Fitch Co. Full time

    Job OverviewCompany OverviewAbercrombie & Fitch Co. is a leading global retailer specializing in apparel and accessories, catering to a diverse audience from children to millennials. Our mission is to connect with our customers through authentic and meaningful brand experiences.Position SummaryWe are looking for a dynamic individual to join our brand...

  • Social Media and Content Manager

    1 month ago

    Columbus, United States American Freight Appliances & Furniture Full time

    Great home furnishings—and great careers—start at American Freight. Founded in 1994, today we have 370 direct-to-consumer, warehouse-style stores. As one of the fastest-growing US retailers specializing in furniture, mattresses, and appliances, now is the perfect time to join our team of more than 3,200 employees. We foster an inclusive culture and work...

  • Social Media and Content Manager

    1 month ago

    Columbus, United States American Freight Appliances & Furniture Full time

    Great home furnishings—and great careers—start at American Freight. Founded in 1994, today we have 370 direct-to-consumer, warehouse-style stores. As one of the fastest-growing US retailers specializing in furniture, mattresses, and appliances, now is the perfect time to join our team of more than 3,200 employees. We foster an inclusive culture and work...

  • Instagram Content Specialist

    1 week ago

    Columbus, Ohio, United States Abercrombie and Fitch Co. Full time

    Position OverviewCompany OverviewAbercrombie & Fitch Co. is a leading global retailer specializing in apparel and accessories for diverse age groups, from children to young adults, with a focus on their unique lifestyle needs.Role SummaryWe are in search of a dedicated social media strategist to spearhead our Instagram initiatives for Abercrombie and...

  • Social Content Specialist

    1 month ago

    Columbus, Ohio, United States teamworkonline Full time

    LEARFIELD is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The LEARFIELD suite of services includes licensing and multimedia sponsorship management;...

  • Content Strategist

    1 week ago

    Columbus, Ohio, United States Solomon Page Full time

    We are seeking a talented Content Strategist with exceptional conversational writing abilities, a diverse vocabulary relevant to social media, and the capability to adapt to various tones of voice. Knowledge of SEO is essential for this role within a leading fashion organization.Key Responsibilities:Create and refine concise, engaging copy that captivates...

  • Web Content Management must be OH resident

    1 month ago

    Columbus, United States S R INTERNATIONAL INC Full time

    MUST BE OHIO RESIDENT TO BE CONSIDERED Client: State of Ohio DRC Position: Web Content Management - 743829 (Hybrid/Local Only) Hybrid-Must live in Ohio Contract: Until 06/30/2025 (with possible extension) Location: Columbus, Ohio Closing Date: 08/06/2024 Job Description: DRC - Ohio Department of Rehabilitation & Correction As Web Content Manager u will be...

  • Web Content Management must be OH resident

    1 month ago

    Columbus, Ohio, United States S R INTERNATIONAL INC Full time

    MUST BE OHIO RESIDENT TO BE CONSIDEREDClient: State of Ohio DRCPosition: Web Content Management Hybrid/Local Only)Hybrid-Must live in Ohio Contract: Until 06/30/2025 (with possible extension)Location: Columbus, OhioClosing Date: 08/06/2024Job Description:DRC - Ohio Department of Rehabilitation & CorrectionAs Web Content Manager u will be responsible for...

  • Web Content Manager

    1 month ago

    Columbus, United States Software Technology Inc. Full time

    Hi there,Hope you are doing wellMy name is Kishore Kallem from Software Technology Inc. Trying to reach you regarding a job opportunity, please go through the below description and let me know if you are interested.Title: Web Content Manager(Service Desk 3)Location: Columbus OHDuration: Long TermDRC is looking for a Web Content Manager to manage and...

  • Web Content Manager

    1 month ago

    Columbus, United States Software Technology Inc. Full time

    Hi there,Hope you are doing wellMy name is Kishore Kallem from Software Technology Inc. Trying to reach you regarding a job opportunity, please go through the below description and let me know if you are interested.Title: Web Content Manager(Service Desk 3)Location: Columbus OHDuration: Long TermDRC is looking for a Web Content Manager to manage and...

  • Influencers, Affiliates and Brand PR Manager

    2 weeks ago

    Columbus, United States Abercrombie and Fitch Co. Full time

    Job DescriptionJob DescriptionCompany DescriptionJob DescriptionAbercrombie and Fitch is seeking a lead on the brand marketing team who will be responsible for overseeing strategy and execution of all things related to Abercrombie brands (Abercrombie & Fitch, YPB and abercrombie kids) brand communications and affiliate & creator marketing work. Connecting...

  • Influencers, Affiliates and Brand PR Manager

    1 month ago

    Columbus, United States Abercrombie and Fitch Co. Full time

    Job DescriptionJob DescriptionCompany DescriptionJob DescriptionAbercrombie and Fitch is seeking a lead on the brand marketing team who will be responsible for overseeing strategy and execution of all things related to Abercrombie brands (Abercrombie & Fitch, YPB and abercrombie kids) brand communications and affiliate & creator marketing work. Connecting...

  • Brand Merchandising Manager

    4 days ago

    Columbus, Ohio, United States Abercrombie and Fitch Co. Full time

    Job OverviewCompany OverviewAbercrombie & Fitch Co. is a leading global retailer specializing in apparel and accessories for a diverse range of customers, from children to young adults. Our mission is to provide tailored assortments that meet the unique lifestyle needs of our clientele.Role SummaryThe Merchandising function is pivotal in guiding our brands'...

  • Social Content Specialist

    1 month ago

    Columbus, United States teamworkonline Full time

    LEARFIELD is the leading media and technology services company in intercollegiate athletics. The company unlocks the value of college sports for brands and fans through an omnichannel platform with innovative content and commerce solutions for fan engagement. The LEARFIELD suite of services includes licensing and multimedia sponsorship management;...

  • Senior Manager, Influencers, Affiliates and Brand PR

    3 days ago

    Columbus, United States Abercrombie and Fitch Co. Full time

    Job DescriptionJob DescriptionCompany DescriptionJob DescriptionAbercrombie and Fitch is seeking a lead on the brand marketing team who will be responsible for overseeing strategy and execution of all things related to Abercrombie brands (Abercrombie & Fitch, YPB and abercrombie kids) brand communications and affiliate & creator marketing work. Connecting...

  • Videographer - Content Creator

    1 day ago

    Columbus, Ohio, United States Rogue Fitness Full time

    About the RoleRogue Fitness is seeking a skilled Videographer to join our media team. As a Videographer, you will play a crucial role in producing high-quality video content for our YouTube channel, social media, and product pages.Key ResponsibilitiesCollaborate with Video Producers and Art Directors to develop original content concepts and storylines.Work...

  • Brand Advocacy and Influencer Relations Manager

    4 days ago

    Columbus, Ohio, United States Abercrombie and Fitch Co. Full time

    Job OverviewCompany OverviewAbercrombie & Fitch Co. is a leading global retailer specializing in apparel and accessories, catering to a diverse audience from children to millennials. Our mission is to provide curated assortments that resonate with our customers' lifestyles.Position SummaryWe are in search of a strategic leader for our brand marketing team,...

  • Visual Content Specialist

    1 day ago

    Columbus, Ohio, United States Express Full time

    About the RoleWe are seeking a highly skilled Visual Content Specialist to join our team at Express. As a key member of our creative department, you will be responsible for managing and maintaining our visual assets, ensuring that they meet the highest standards of quality and consistency.Key ResponsibilitiesAsset Management: Serve as the primary point of...

  • Creative Content Specialist

    1 week ago

    Columbus, Ohio, United States Calculated Hire Full time

    Creative Content SpecialistRemote OpportunityContract Position – Flexible HoursExperience Required: 2 – 5+ yearsQualifications: Bachelor's degree or equivalent experience in Journalism, Communications, or a related discipline, along with 2-5 years in marketing communications or a creative environment.Submission of writing samples is mandatory to...