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Social Media and Content Manager

3 months ago

Columbus, United States American Freight Appliances & Furniture Full time

Great home furnishings—and great careers—start at American Freight. Founded in 1994, today we have 370 direct-to-consumer, warehouse-style stores. As one of the fastest-growing US retailers specializing in furniture, mattresses, and appliances, now is the perfect time to join our team of more than 3,200 employees. We foster an inclusive culture and work hard to retain top talent. Our focus on promoting from within has led to hundreds of internal advancements into management and leadership positions. In the past three years we’ve opened nearly 200 American Freight stores, with more to come in the days ahead. Our story is still unfolding, come grow with us

Overview: We are seeking a strategic and creative Social Media and Content Manager to join our team. This role is pivotal in enhancing our brand's digital presence through content creation and integrated strategies across social media platforms, influencer collaborations, website blog management, reputation management, and customer data platform utilization. The ideal candidate will have a passion for social media, possess strong analytical skills, and have the ability to leverage customer insights to drive engagement and growth.

Key Responsibilities:

  • Develop and execute comprehensive social media strategies that encompass paid advertising, organic content, influencer partnerships, and customer engagement through our customer data platform.
  • Concept and create engaging content (text, image, video) that resonates with our audience and maintains brand consistency. Develop content calendar that stretches across channels and social media platforms, and balances across promotions, seasonally relevant content, and various engagement pieces.
  • Manage and optimize paid social media campaigns across platforms such as Facebook, Instagram, TikTok, and Pinterest to achieve business objectives and maximize ROI, while always maintaining a strong understanding of performance across KPIs and objectives.
  • Utilize our customer data platform to segment audiences, personalize marketing efforts, and enhance customer experiences across digital channels.
  • Manage all elements of reputation management including social media moderation, store listings (Google/Google Maps, Yelp, Apple Maps, Facebook, etc..), store reviews, etc.. coordinate with the field and customer service teams to ensure they are properly equipped to manage customer feedback and escalations.
  • Oversee website blog management, including content creation, scheduling, and optimization for SEO and audience engagement.
  • Identify and collaborate with influencers and brand ambassadors to amplify brand reach and engagement, negotiating partnerships and measuring campaign effectiveness.
  • Monitor social media channels, website analytics, and customer data platform metrics to track performance, generate insights, and recommend optimizations to improve strategy effectiveness.
  • Stay informed about industry trends, emerging platforms, and best practices in social media, influencer marketing, customer data management, and customer marketing.

Qualifications:

  • Strong creative mind and has a pulse on what’s trending in social media in terms of content on the various platforms, and also from a behind the scenes business and technology perspective (ie. AI, Meta Advantage+, third party cookie tracking, etc.)
  • 5 years of proven experience with digital marketing / paid media analytics. Understands core concepts of ad platform and website analytics, ROI measurement, spend efficiency, and marketing funnel analysis
  • B2C retail experience is a strong plus, especially with omni-channel (both instore and online)
  • Proven work experience as a Social Media Manager or similar role, with a strong emphasis on managing paid, organic, and influencer marketing campaigns.
  • Experience in utilizing customer data platforms to drive personalized marketing campaigns and customer insights.
  • Strong understanding of social media platforms (e.g., Facebook Ads Manager, Instagram Insights) and their respective advertising and analytics tools.
  • Experience using AI whether that is within social media platforms or third-party productivity tools
  • Excellent communication skills, with the ability to create compelling content and effectively collaborate across teams.
  • Experience with Heap (web analytics)
  • Analytical mindset with the ability to interpret data, generate reports, and make data-driven decisions.

COMPENSATION:

As required by multiple state pay transparency laws, American Freight provides a reasonable range of compensation for each job posting. Actual compensation is influenced by an array of factors including, but not limited to, skill set, level of experience, and cultural fit. The range of starting pay for this role is $90,000 to 100,000 per year.

American Freight is an equal opportunity employer. We respect diversity and accordingly are an equal opportunity employer that does not discriminate on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws. Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, separation, recruitment, pay and other forms of compensation, access to facilities and programs, training and general treatment during employment.