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Sr. Manager, Sales Strategy

3 months ago

Columbus, United States Abbott Laboratories Full time

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands â including Similac®, PediaSure®, Pedialyte®, Ensure®, Protality® and Glucerna®â to help get the nutrients they need to live their healthiest life.

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve peopleâs health. Weâre always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. Youâll also have access to:

  • Career development with an international company where you can grow the career you dream of .
  • Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
  • An excellent retirement savings plan with high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelorâs degree.
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Our location in Columbus, OH currently has an opportunity for Sr. Manager, Sales Strategy.

The Sr. Manager, Sales Strategy is the primary advisor/consultant to the business unit and guides retail sales strategy, tactics, and execution ensuring alignment with customer objectives and capabilities. This role creates holistic, strategic customer business plans that deliver profitable growth across the Ensure®, Glucerna ®, and Protality® retail brands within ANPD by leading cross functional collaboration with sales, category management, insights, shopper marketing, e-Commerce, brand, and finance. They are responsible for the development of integrated recommendations around trade spend, customer segmentation, and channel management.  They will lead and develop a high performing team that excels in collaborating with cross-functional partners and retailers.  Finally, they will ensure execution of plans and consistent communication of brand updates and drivers.

What Youâll Work On

Accountability/Scope/Budget:

  • Responsible for creating and delivering a retail execution plan across Ensure®, Glucerna®, and Protality® to ensure delivery of $1+billion in gross sales.

  • Acts as consultant/advisor to business unit leadership team (General Manager and DVPs) in the creation and execution of retail strategy.

  • Lead business planning processes both internally and with customer teams by identifying key opportunities to drive profitable growth.

  • Works with field sales teams and cross functional partners to develop strategic trade programs, shopper marketing platforms, and launch new items to deliver business unit sales and share objectives.

  • Serves as the voice of field sales force and their customers to business unit partners.

  • Create and/or commercialize demand-creating solutions for customer execution that have been aligned cross functionally.

  • Make trade spend recommendations and adjustments at customer level.

  • Review annual customer plans for alignment to compliment our go to market strategy.

  • Leverage category stories, shopper insights, and shopper marketing with customer teams to support category growth objectives.

  • Ensure customer plans are on strategy and manage potential channel conflicts.

  • Assess and provide guidance to the customer teams around the use of sales tools and strategies to achieve business priorities and objectives (distribution, pricing, shelving, merchandising, digital initiatives, and innovation sell in).

  • Develops tools and processes to ensure that sales execution activities are aligned to established customer and company standards.

  • Manages, coaches, develops, and evaluates the performance of 4 direct reports.

Required Qualifications

  • A minimum of 10 years of work experience in consumer packaged goods industry is required.

  • Experience in Sales Management, Key Account Management, Customer Marketing, Sales Planning, Customer Strategy, Customer Development, or Category Management is required.

  • Proven ability to drive growth, improve processes, and keep pace with industry trends.

  • Strong/confident verbal and written communication abilities to manage conflict by leveraging strong situational leadership skills.

  • Ability to navigate and influence in a headquarter/matrix environment, as well as build relationships across various functional groups (internally and externally).

  • Ability to sell ideas, concepts and programs to internal senior management and customers.

  • Ability to formulate solutions and/or solution menus from disparate feedback from multiple stakeholders, including customers, sales teams, and cross-functional partners.

  • Strong financial acumen, with an ability to understand the short and long-term implications of company and customer financials is required. Working knowledge of trade spend models, ROI, cost-to-serve, and P&Ls.

  • Capable of setting high standards, using sound judgment, and being decisive with limited oversight.

  • Advanced analytical skills with ability to translate data into actionable insights. Uses a portfolio of reports to track business and uncover opportunities.

  • Ability to produce quality results within tight time frames and manage multiple projects.

  • Bachelorâs degree (preferably in Business or Marketing) is required

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.



The base pay for this position is $125,300.00 â $250,700.00. In specific locations, the pay range may vary from the range posted.