Sales Manager

4 weeks ago


Columbus, United States Nexstar Broadcasting Full time

Nexstar Inc. - Sales Manager America’s largest local broadcasting company, Nexstar Inc., is seeking a Sales Manager at WRBL in the Columbus, Georgia market (DMA #126). WRBL is the CBS affiliate for the Columbus, GA / Auburn, AL area. The station is celebrating 70 years of serving the local community. Columbus, Georgia is home to vibrant arts, unique local history, and a thriving food scene. It offers outdoor activities such as whitewater rafting on the Chattahoochee River and has various attractions including Fort Moore and Auburn University. The Sales Manager directly oversees the daily operations of the station's digital and broadcast advertising business and interacts with clients and advertising agencies to maximize revenue. The ideal candidate will have a digital-first mentality and be skilled in digital media marketing. Responsibilities: Develop and execute sales strategies that result in exceeding digital and new business revenue targets. Manage, coach, train, support and motivate the team of local Account Executives. Drive local revenue growth for the station and company. Increase revenue share in the market. Oversight of all digital sales products, inventory management and pricing strategies. Management of the digital sales pipeline, including the formation of individual Account Executive (AE’s) budgets. Assist Account Executives with prospecting, building plans, negotiating, and closing deals. Work with the corporate digital team on corporate-led sales initiatives and group sales projects. Assist in updating content on our website and social media platforms. Maximize new business and digital revenue potential from new and existing accounts. Conduct weekly training meetings for the Account Executives, focusing on digital products and services. Assist with recruitment of talented sales professionals. Qualifications: Bachelor's degree in Marketing, Advertising, or Mass Communications, or a related field, or an equivalent combination of education and work-related experience. Minimum three years' experience in sales, preferably in the broadcast or digital field. Experience guiding, directing, and motivating a team, including setting performance standards and monitoring performance. Experience establishing long-range objectives and specifying the strategies and actions to achieve them. Ability to identify the developmental needs of others and to coach, mentor, or otherwise help others improve their knowledge or skills. Strong organizational skills, attention to detail, excellent follow-up, resourceful, and self-motivated. Ability to multitask and prioritize with multiple pending deadlines. Knowledge of prevailing digital technologies such as Google Analytics, ad tagging, SEM/SEO, social media, OTT/CTV, behavioral and contextual targeting. Strong computer skills, proficiency in PowerPoint, Excel, Word, Teams, Zoom, Facebook, etc. Experience with Wide Orbit, Matrix, Nielsen, ComScore and media sales is a plus. Valid driver’s license with an acceptable driving record. For more information about Nexstar Media Group, Inc., please visit www.nexstar.tv . #J-18808-Ljbffr


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