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Marketing Manager, New Growth Channels

4 months ago

New York, United States Aircall Full time

Aircall is a place where voices are valued.

Backed by over $220 million of investment since 2015, we create technology that fuels accessible, transparent and collaborative communication to empower our base of 18,000+ customers (and growing) to make authentic, human connections.

Conversation is a cornerstone of our culture. Wherever our people find themselves in the Aircall world – Paris, New York, San Francisco, Sydney, Madrid, London, Berlin, or at home – everyone has a voice that is valued.

Whatever your background, wherever you’re from – we want you to join the conversation. Let’s talk.

The Marketing Manager, New Growth Channels role sits within the Performance Marketing Team and is responsible for driving a test and learn culture across the team. They will be responsible for reporting, analysis, A/B testing ads, and ensuring we have the right mix of channels in place to deliver an impactful performance marketing program. 

This position can be based in the Bay Area or in our NYC HQ.

What you'll do:Own reporting and analysis for the performance marketing team. Be the go-to person on performance marketing results and insightsIdentify opportunities for channel optimisation and work with the team to implement. Create robust testing plans and processes to ensure we are continually testing different approaches across every channel. Identify new channels that will drive awareness, consideration, or conversion within our target ICP. Support outbound marketing efforts through the implementation of intent data and working with regional marketers to deliver 1 to many ABM activity. Own the relationship with product marketing, content, creative, and campaigns. Create a closed-loop system to ensure ad performance informs our future creative. Continually test new formats and messaging. Manage budget, vendor relationships, and invoicing. Advise team on digital marketing mix and budgets based on past performance. Leverage vendor relationships to discover new opportunities, betas, etc. to stay at the leading edge of performance marketing. Present results and findings to senior leadership as required.Work closely with Marketing Ops, RevOps, and Data teams to ensure we have the right attribution and reporting in place to deliver an effective digital marketing program.Identify opportunities for efficiencies through Ad Tech and automation and work cross functionally to improve advertising operations.

What you'll bring: 5 years+ experience working digital advertising, ideally in a B2B SaaS environment or an agency working with B2B clients.Deep expertise of Paid Acquisition Channels (Google Ads, LinkedIn Ads, Meta Ads, etc.), ideally holds Google ads and Meta blueprint certifications. Knowledge of the wider digital marketing environment and some experience with review sites, podcast advertising is a plus. Experience working with and implementing Ad Tech.Expert of Analysis & Reporting Tools (GA4, Supermetrics, etc)Creation of assets, ad copy, AB tests, data driven filesAbility to audit accounts and make recommendationsExcellent knowledge of Google Sheets/Excel

Aircall is constantly moving forward. We’re building new roads to complete our journey, and we’re taking people with us who have the same builder mentality.

Let’s grow together: Aircall is a place for those who dare to be bold and seek responsibility, excellence, and the opportunity to push themselves to new heights.

We’re creating a place where great people trust one another and thrive together.

People flourish at Aircall and now is the time to be part of the team and the journey we’re on.

Why join us?

🚀 Key moment to join Aircall in terms of growth and opportunities

💆‍♀️ Our people matter, work-life balance is important at Aircall

📚 Fast-learning environment, entrepreneurial and strong team spirit

🌍 45+ Nationalities: cosmopolite & multi-cultural mindset

💵 Competitive salary package & equity

🏨 Medical, dental, and vision insurance is 100% covered

📈 401k plan with company matching

✈️ Unlimited PTO — take the time you need to come to work feeling great

⭐️ Wellness, commuter, and childcare reimbursements

💚 Generous parental leave policy

DE&I Statement: 

At Aircall, we believe diversity, equity and inclusion – irrespective of origins, identity, background and orientations – are core to our journey. 

We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We’re working to create a place filled with diverse people who can enrich and learn from one another. We’re committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive.  

We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn.

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