Growth Marketing Strategist

2 weeks ago

New York, New York, United States GlossGenius Full time
About GlossGenius

GlossGenius is a pioneering fintech company that empowers small business owners to succeed by offering a comprehensive suite of business management tools. Our platform enables entrepreneurs to focus on creativity, not administration, by providing a range of innovative solutions including booking and scheduling, marketing, analytics, payment processing, and more.

With over 70,000 small business owners relying on our platform every day, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company. We're committed to helping entrepreneurs thrive and grow their businesses.

About the Role

We're seeking a highly skilled Growth Marketing Manager to drive accelerated customer demand and platform activations. As a key member of our team, you'll be responsible for architecting and building an efficient, best-in-class funnel to attract SMBs and motivate them to run and grow their business with our industry-leading platform.

You'll work closely with our performance and lifecycle marketing teams to drive scalable campaigns and messaging that build strong brand awareness and volume in platform activations. Your expertise will be crucial in creating, managing, and experimenting with new user acquisition campaigns, testing and building new channels for acquisition and other revenue-generating campaigns, and developing and implementing ROI-first marketing strategies.

As a Growth Marketing Manager, you'll have the opportunity to work with cross-functional partners to spec and build landing pages and flows that drive funnel demand and platform activations. You'll also oversee campaign and content automation to achieve scale in marketing initiatives and manage all things Martech, including ensuring our pixel events are always working properly for all channels.

Responsibilities
  • Create, manage, and experiment with new user acquisition campaigns
  • Work with cross-functional partners to spec and build landing pages and flows that drive funnel demand and platform activations
  • Test, build, and iterate on new channels for acquisition and other revenue-generating campaigns
  • Develop and implement ROI-first marketing strategies that drive the direction of landing pages, websites, copy, layouts, and funnels that are designed to convert
  • Analyze data to monitor revenue performance and uncover areas for improvement
  • Prepare and present recommendations and findings from experimental data to the executive team
  • Oversee campaign and content automation to achieve scale in marketing initiatives
  • Manage all things Martech, including ensuring our pixel events are always working properly for all channels
Requirements
  • 4+ years of experience in a Growth Operations or Growth Marketing role
  • Proven success in implementing scalable acquisition campaigns, testing and building new channels, and improving the efficiency of a self-serve funnel
  • Strong domain knowledge of marketing channels and marketing as a discipline, including experience operating paid and organic search, paid social, and landing page creation and optimization
  • Experience with martech tools, specifically fb events manager, fb conversion api, segment, google analytics, google tag manager, looker data studio, and branch
  • Experience working at a high-growth company with a self-serve funnel and a range of customer sizes
  • Highly analytical and results-driven executor that likes to move fast on projects and work hard to make a measurable impact to the marketing funnel
  • Process-driven leader who can build scalable systems using automations and technology
  • Knowledge of HTML, CSS, SQL, Google Analytics, Data Visualization (e.g., Looker), and Webflow
What We Offer
  • Flexible PTO
  • Competitive health and dental insurance options, with premiums partially covered by GG
  • Fertility and adoption benefits via Carrot and Kindbody
  • Generous, fully-paid parental leave policy
  • 401k benefit - employees are eligible to contribute starting day 1 of employment
  • Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
  • Pre-tax commuter benefits
  • Dependent Care FSA
  • Home office stipend
Base Salary and Equity

The starting base salary for this role in NYC is between $120,000-$145,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future.

This role is currently eligible to participate in GlossGenius's equity plan as well as a range of health and wellbeing, retirement savings, and other benefits within our total rewards offering.

Equal Opportunity Employer

GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer. We celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well.

  • Growth Marketing Strategist

    1 week ago

    New York, New York, United States Sequence Inc Full time

    About Sequence IncBacked by a16z and Salesforce Ventures, Sequence Inc is revolutionizing the accounts receivable category by developing a flexible toolkit to empower B2B finance teams to scale their revenue collection infrastructure.Job DescriptionWe are seeking a talented Growth Marketing Strategist to join our team. As our first marketer, you will report...

  • Growth Marketing Strategist

    1 week ago

    New York, New York, United States DailyPay Full time

    About DailyPayDailyPay is revolutionizing the way people get paid. As the industry's leading on-demand pay solution, we're transforming the financial well-being of workers everywhere. Our award-winning technology platform helps top employers build stronger relationships with their employees, driving motivation and retention.The RoleWe're seeking a seasoned...

  • Growth Marketing Strategist

    3 days ago

    New York, New York, United States DailyPay Full time

    About DailyPayDailyPay is a leading on-demand pay solution that is transforming the way people get paid. Our award-winning technology platform helps America's top employers build stronger relationships with their employees.We are headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit...

  • Growth Marketing Strategist

    6 days ago

    New York, New York, United States DailyPay Full time

    About DailyPayDailyPay is a leading on-demand pay solution that is transforming the way people get paid. Our award-winning technology platform helps America's top employers build stronger relationships with their employees.We are headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit...

  • Senior Strategist, Growth and Market Strategy

    5 days ago

    New York, New York, United States Atlassian Full time

    About the RoleWe are seeking a highly skilled Senior Strategist to join our Growth and Market Strategy team at Atlassian. As a key member of our team, you will be responsible for developing and executing strategic plans to drive growth and market expansion.Key ResponsibilitiesDevelop and implement GTM strategies to drive revenue growth and market...

  • Client Growth Strategist

    3 days ago

    New York, New York, United States Blend360 Full time

    Job Title: Client Growth StrategistAt Blend360, we're seeking a seasoned Client Growth Strategist to join our team. As a key member of our client-facing team, you'll be responsible for driving growth and expansion within our high-growth retail clients.Key Responsibilities:Develop and execute account strategies to drive growth and expansion within existing...

  • Business Growth Strategist

    3 weeks ago

    New York, New York, United States destinationone Consulting Full time

    At destinationone Consulting, we specialize in recruitment across diverse sectors, including Healthcare, Health Tech, Government, Municipalities, NonProfits, Legal, Public Accounting, and Food. We are proactively building a database for opportunities in these fields. By applying, you ensure our recruiters can quickly match you with suitable roles when they...

  • Senior Marketing Strategist

    4 weeks ago

    New York, New York, United States Onward Search Full time

    Job Title: Senior Digital StrategistAbout Onward Search: Onward Search is a leading digital recruitment agency that connects top talent with innovative companies.Job Description:We are seeking a highly skilled Senior Digital Strategist to join our team at a Digital Tech Agency. As a key member of the team, you will be responsible for developing and executing...

  • Senior Marketing Strategist

    2 weeks ago

    New York, New York, United States Alchemy Worx Full time

    {"title": "Strategic Growth Manager", "description": "Unlock Business Growth with Alchemy WorxAt Alchemy Worx, we're on a mission to help high-growth brands thrive in the ever-changing marketing landscape. As a Strategic Growth Manager, you'll play a critical role in driving our clients' success by developing and executing innovative marketing strategies.Key...

  • Content Marketing Strategist

    2 weeks ago

    New York, New York, United States Clair Company Inc Full time

    {"title": "Content Marketing Strategist", "content": "Join Clair as a Content Marketing StrategistAt Clair Company Inc, we're seeking a skilled Content Marketing Strategist to drive our content marketing efforts forward. As a key member of our team, you'll develop and execute a comprehensive content strategy that positions us as the leading expert on...

  • Marketing Strategist

    3 weeks ago

    New York, New York, United States Wolters Kluwer N.V. Full time

    Job Summary:We are seeking a highly skilled Marketing Strategist to join our team at Wolters Kluwer N.V. as a Marketing Specialist. As a key member of our marketing team, you will be responsible for developing and executing marketing plans that drive business growth and contribute to our demand leaders' marketing strategies.Key Responsibilities:Develop and...

  • Digital Marketing Strategist

    5 days ago

    New York, New York, United States WITHIN Full time

    About WITHINWITHIN is a pioneering Performance Branding company that partners with leading brands to drive business growth through innovative marketing strategies. Our integrated operating model breaks down traditional marketing silos, enabling us to work with clients in an integrated fashion and align marketing strategies with core business objectives.About...

  • Digital Growth Strategist

    10 hours ago

    New York, New York, United States The Estee Lauder Companies Inc. Full time

    About The RoleWe are seeking a highly skilled Digital Growth Strategist to join our team at The Estee Lauder Companies Inc. As a key member of our Digital Catalyst team, you will play a critical role in driving sales and growth through innovative digital marketing strategies.Key ResponsibilitiesDevelop and execute high-performing direct-response campaigns...

  • Digital Marketing Strategist

    2 weeks ago

    New York, New York, United States Prosek Full time

    {"title": "Digital Marketing Strategist", "content": "OverviewWe are seeking a Digital Marketing Strategist to join our team at Prosek. As a key member of our digital team, you will be responsible for developing and executing digital marketing strategies that drive business results for our financial and professional services clients.Key...

  • Digital Marketing Strategist

    6 days ago

    New York, New York, United States HomeWetBar Gifts Full time

    {"h1": "Digital Marketing Strategist Job Description", "p": "HomeWetBar Gifts, a four-time winner of the Metro 50 award and nationally recognized as one of the Inc 500/5000 fastest growing companies in America, is seeking a Digital Marketing Strategist to join our team. As a Digital Marketing Strategist, you will be responsible for developing and executing...

  • Lead Product Marketing Strategist, Growth

    4 weeks ago

    New York, New York, United States DailyPay Full time

    Position OverviewAbout DailyPay:DailyPay, Inc. is revolutionizing the payroll landscape. As the foremost provider of on-demand pay solutions, DailyPay leverages an award-winning technology platform to empower leading employers across the nation to foster stronger connections with their workforce. This optional employee benefit enhances motivation and...

  • Growth Marketing Strategist

    6 days ago

    New York, New York, United States Sundae School Full time

    About Sundae SchoolSundae School is a dynamic and innovative company that is revolutionizing the way we think about growth marketing. We are seeking a highly skilled and experienced Growth Marketing Lead to join our team and help drive our strategic growth initiatives.Job DescriptionThe Growth Marketing Lead will be responsible for developing and executing...

  • Growth Marketing Strategist

    6 days ago

    New York, New York, United States The Hired Guns Full time

    About The Hired GunsThe Hired Guns is a dynamic and innovative company that is revolutionizing the medtech industry with its cutting-edge digital platform.Job Title: Growth Marketing ManagerWe are seeking a highly motivated and experienced Growth Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for...

  • Digital Marketing Strategist

    3 days ago

    New York, New York, United States MeanPug Digital Full time

    {"title": "Account Strategist Position", "description": "MeanPug Digital: A Full-Service Digital AgencyWe are a young and hungry digital agency specializing in legal services. Our team is small but we pack a mean punch, and we're looking for an Account Strategist to join our crew.Key ResponsibilitiesDevelop and implement digital marketing strategies to drive...

  • Growth Marketing Strategist

    3 weeks ago

    New York, New York, United States Sundae School Full time

    Job DescriptionSundae School is seeking a dynamic and experienced Growth Marketing Manager to drive brand awareness and engage our target audience in the fast-paced fashion and cannabis industry.The ideal candidate will be responsible for developing and implementing strategic marketing plans and campaigns to increase brand visibility and drive business...