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Associate Brand Manager

1 month ago

Pawtucket, United States Hasbro Full time
At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.
 

We're seeking an Associate Brand Manager to support our Publishing portfolio of new games

At Hasbro, we embrace the unique skills, experiences, talents and perspectives of our global workforce which, combined with our culture of curiosity and innovation, generates the best ideas. We live our values of Community, Passion, Integrity and Creativity, and we’re committed to giving our employees opportunities to build their individual capabilities, balance work and home, deliver excellence through teamwork and thrive personally. This enables us to deliver results in all aspects of our business.

This role will support the global product development and marketing processes, line planning activities, brand strategy and data and analysis to drive growth and unlock incremental opportunities across the portfolio  Help us deliver insight-driven new products and highly impactful partnerships to bring new brands to Hasbro Gaming Portfolio including games in the cards, strategy, and adult sub-segments.

A day in the life as an Associate Brand Manager:

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-Support in the creation of a multi-year pipeline to drive growth by launching new brands across the games category.
-Partner with cross-functional teams including Design & Development, Brand Writing, Packaging, Engineering, Legal and Finance to develop innovative product lines that meet financial objectives
-Demonstrate strong analytical skills and become the global consumer insights and competitive market segment specialist to contribute to insight-led product development
-Help drive research initiatives to optimize products & messaging
-Manage critical data entry and forecasting information; additionally, ensuring the integrity of that information throughout internal systems across the portfolio
-Partner with regional marketing teams to understand business needs, retailer trends & challenges, share best practices, identify growth opportunities, and provide guidance on local plans
-Help deliver highly impactful presentations to internal team members, partners and retail accounts
-Provide timely and consistent communication of in market performance and other key information to internal business and market partners
 

What You’ll Bring:

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-Bachelor’s Degree in Marketing, Advertising, or related field, or equivalent
-2-4 years' proven experience in a fast paced Consumer Products role.
-Experience in Licensing preferred
-Strong written and oral communication
-Proficient in Microsoft Office
-Strong data analytical skills with proficiency in Circana and/or POS reporting
-A passion for gaming and a finger on the pulse of today’s play trends and an understanding of gaming culture.
-A strong balance of data and creativity
-A proactive, enthusiastic, and collaborative approach, and an innate curiosity and eagerness to learn and problem-solve across the business
-High attention to detail and driven nature to execute with excellence
-An entrepreneurial spirit and strong interest to showcase and develop your creative and financial skill set
-A consumer-centric mentality, with the ability to get into the mind of consumers to make recommendations that guide the brand
-Analytical skills: Experience in analyzing POS, NPD, and other data-reporting systems; Ability to understand and interpret qualitative data relating to our consumers and brands
-Presentation skills: Capability to provide sophisticated information in a compelling way using story to persuade an audience.

Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements, and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year-round, Paid Vacation Time and holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving and Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.