Associate Brand Manager

1 month ago

Pawtucket, United States Hasbro Full time

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.
 

Do you enjoy working on products that Kids love to play with? Would you love to drive brand plans for iconic Nerf blasters and Minecraft toys. Most importantly, are you ready to have a blast and launch your career to the next level If so, you may be the Nerf marketer we are looking for

We have an immediate need for a detail-oriented, innovative product & consumer marketer to oversee global product development & marketing for our high-profile  Nerf Blasters  brand team. You will play an active role in helping to craft insightful product strategies and creative go-to-market plans for one of the recognizable and multi-generational toy brands in the world. A strong candidate possesses a strong work ethic and an appreciation for the joy that Nerf toys bring to kids and fans around the world. In this critical role, you will partner with cross-functional teams (design & development, packaging, engineering, demand planning, finance) on all phases of product development. You will also drive consumer-facing marketing activities such as digital assets and reveal activities. As such, the successful candidate will need to be a strategic, high-energy, and collaborative thought leader with an ambitious spirit and curious mind. Creativity, ingenuity, and financial acuity will help you build foundational insights on how to grow the business We are looking for someone to bring insights on what’s new and cool for our consumer with the ability to help translate those opportunities into new revenue streams for the business.

A day in the life of a Associate Brand Manager - Nerf

Develop overall go-to-market product strategy Partner with cross-functional teams to execute key brand initiatives, including finding innovative ways to create incremental growth opportunities and develop higher-margin businesses Demonstrate strategic and creative thought leadership and apply consumer and social insights to drive product innovations that better meet and exceed demand. You are an internal influencer who can put thoughts into action Partner with the global supply chain to identify programs to decrease development costs and gain efficiencies where applicable Assist in the creation of primary consumer-facing assets for digital marketing, PR and other marketing communications Provide timely and consistent communication of brand activity and key information to internal business partners. Partner with regional marketing teams to understand business needs, retailer trends & challenges, identify growth opportunities, and deliver best-in-class brand plans Adopt, embrace and embody the Nerf consumer mindset in all facets of strategic thinking, product development and marketing executions Take ownership of the P2M, HDM, & Jetpack systems for specific Nerf segments, driving strong organization of brand line plans with a focus on accuracy and timeliness

What you’ll bring:

Minimum 2 years of progressive experience in marketing, advertising, or related field Bachelors Degree (Marketing, Advertising, or related field preferred) MBA preferred (additional work experience in lieu of MBA considered) Understanding of the steps necessary to bring products to market and to implement a fully integrated marketing program Creative and strategic thinking. Ability to be agile and flexible in thinking. Motivated self-starter who is able to creatively tackle problems and maximize available resources. Ability to make informed decisions quickly to keep performance on track. Collaborative; able to work with, get information/help from and influence internal groups Business and financial acumen including analytical skills. Can make sense of quantitative and qualitative information affecting the brand Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously under tight time constraints Digital-first mindset Well developed, verbal, written and dynamic presentation skills. Intermediate to advanced proficiency with Microsoft Office applications.


Hasbro’s world-class brands and talented people are our greatest assets. One of the ways we invest in you is through a competitive and contemporary benefits package. Your particular benefits package will depend on your position, location, local legal requirements, and years with the company. Here’s a look at what your benefits package may include: Medical, Dental & Vision Insurance, Half-day Fridays year-round, Paid Vacation Time and holidays, Generous 401(k) match, Paid Parental Leave, Team Hasbro Volunteer Program, Employee Giving and Matching Gifts Programs, Tuition Reimbursement, Toy Discounts and more

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.


Nearest Major Market: Providence
Nearest Secondary Market: Rhode Island
Job Segment: Brand Manager, Branding, Supply Chain Manager, Marketing Manager, Demand Planner, Marketing, Operations

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