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Marketing Associate, Neuro

3 months ago

Alameda, United States Penumbra Full time

The Marketing Associate Neuro will support the planning, development, and execution of the ongoing marketing efforts for products by Penumbra and its subsidiaries in a manner that is consistent with Penumbra’s corporate goals. The Marketing Associate is responsible for providing product and market insights that will help inform campaigns and messaging. To be successful in this role, the associate should be comfortable with processing and analyzing varying volumes of data. The associate will help ensure we focus our marketing efforts and campaigns in the areas that will have the most impact on our customer community. Specific Duties and Responsibilities Develop and execute North American social media strategy for Penumbra Neuro, including competitive and clinical conversation monitoring, proactive/reactive messaging design, and collaboration with directors/events team, with availability for global strategy assistance. Assists with overall conference/society meeting strategy, including information gathering for society support levels, meeting messaging, customer engagement planning, social media, 3rd party event planning, Penumbra team involvement/communication, and advertising footprint. Assist product marketing teams with creating new marketing literature and sales support tools and videos that best position and promote the assigned product line to its customers. Communicate customer/product insights, segmentation, and other learnings to stakeholders including product marketing and sales teams and corporate strategy. Perform deep-dive analysis to understand drivers of marketing performance to shape ongoing and future campaigns. Develops and shares key strategic insights through data analysis and visualization. Conduct competitive research and analyze benchmarking data. Perform market research focused on identifying new markets, helping prioritize market launch cadence based on geography and local market dynamics. Take complex ideas and information and translate these into an understandable and actionable set of recommendations and findings. Adhere to the Company’s Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures. Understand relevant security, privacy and compliance principles and adhere to the regulations, standards, and procedures that are applicable to the Company. Ensure other members of the department follow the QMS, regulations, standards, and procedures. Perform other work-related duties as assigned. Position Qualifications Requires bachelor's degree with 1+ years of related experience, or equivalent combination of education and experience. MBA preferred. Good knowledge of MS Excel and Analytics software (Tableau, Salesforce, etc.). Analytical abilities preferred. Strong oral, written and interpersonal communication skills with a high degree of accuracy and attention to detail. Proficiency with Microsoft Word, Excel, PowerPoint, and other standard office tools are required. Ability to coordinate remotely via audio/video conferencing. Excellent organizational, time management and prioritization skills. Ability to interact with team members and customers (internal and external) in a professional manner. Ability to set and maintain project delivery timelines with regular updates to key stakeholders. Must be creative, self-motivated, team-oriented, proactive, intuitive, organized, collaborative, and flexible. Working Conditions General office environment May have business travel from 50%+ (U.S. and international), including weekends. Potential exposure to blood-borne pathogens. Requires some lifting and moving of up to 50 pounds. Must be able to move between buildings and floors. Must be able to remain stationary and use a computer or other standard office equipment, such as a printer or copy machine, for an extensive period of time each day. Must be able to read, prepare emails, and produce documents and spreadsheets. Must be able to move within the office and access file cabinets or supplies, as needed. Must be able to communicate and exchange accurate information with employees at all levels on a daily basis. Starting Base Salary is $72,207/year - $89,708/year. Individual compensation will vary over time-based on factors such as performance, skill level, competencies, work location and shift. #J-18808-Ljbffr