Senior Product Marketing Manager, Creators
1 month ago
The Creator Marketing team’s vision is to strategically and creatively attract and retain a diverse population of quality Creators (influencers & publishers) at scale. We scale proven marketing strategies across the Creator community, covering the full funnel of attracting, retaining, and educating creators. Using existing and new communication mechanisms, segmentation, and data, we engage and educate Creators, collect Voice of the Creator feedback and translate learnings to product partners. We strive to empower and inspire creators with content, education, and support they need to be successful through all stages of the marketing funnel.
This role will spearhead our go-to-market strategy for our Creator-facing products and features, including a strong focus on our two-sided brand-creator marketplace, Creator Connections. You will bring to market new product offerings, tools, and innovation for Creators, driving adoption and tracking to key KPIs. This role will partner across stakeholders in product, analytics, science, engineering, and business development, as well as with cross-org stakeholders in ads, outbound, and retail to deliver best-in-class marketing experiences. You will offer direct support to top Creators, setting them up for success within our program.
Key Job Responsibilities- Develop and drive Creator-facing marketing strategies to market products and features.
- Spearhead Creator marketing initiatives for Creator Connections, our self-service brand-Creator marketplace, driving adoption and engagement from influencers and publishers.
- Partner with product and tech to drive customer-centric product improvements and influence new feature introduction.
- Input into senior leader-level documents including quarterly business reviews, annual planning documents, and more.
- Support scaling go-to-market initiatives to international countries, working closely with product, marketing, and tech partners.
- 6+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Experience building, executing, and scaling cross-functional marketing programs.
- Experience leading go-to-market for consumer software or hardware product launches.
- Experience using SQL or other analytical tools for conducting data analysis.
- Experience with customer segmentation, profiling, and targeting.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit here.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit here. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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Senior Product Marketing Manager, Creators
1 month ago
Seattle, Washington, United States Amazon Full timeThe Creator Marketing team's vision is to strategically and creatively attract and retain a diverse population of quality Creators (influencers & publishers) at scale. We scale proven marketing strategies across the Creator community, covering the full funnel of attracting, retaining, and educating creators. Using existing and new communication mechanisms,...
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Seattle, Washington, United States Amazon Full timeOverview:The Creator Marketing team is dedicated to strategically and creatively engaging a diverse array of quality Creators, including influencers and publishers, at scale. Mission:We implement effective marketing strategies throughout the Creator community, addressing the entire funnel from attraction to retention and education of Creators. Engagement:By...
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