Senior Product Marketing Manager, TikTok Shop Creator

2 weeks ago

Seattle, United States Tik Tok Full time
Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

About the team
The Product Solutions & Operations team at TikTok helps build holistic go-to-market plans across TikTok's eCommerce products. We are responsible for driving full-funnel product education, product adoption, and revenue across TikTok's eCommerce products. This team is the voice of the market and collects, prioritizes, and shares meaningful insights with the product team to shape the future of TikTok's eCommerce products.

Responsibilities:
- You have a passion for navigating ambiguity, crafting messaging, and influencing strategy GTM Leader
- You enjoy working cross-functionally across Product Management, Marketing, Partners, UX Design, Research, and Sales to introduce new suite of products to the US
- Drive go-to-market strategies - including targeting, segmentation, positioning, value props, messaging, marketing channels, and budgets - across the seller journey to convert, grow, and retain our sellers
- Partner with marketing teams to ensure product suite is on-message and maximized across each channel
- Develop and implement data-driven lifecycle marketing strategies to promote product growth and retention
- Track marketing program performance and improve through continuous testing
Product Subject Matter Expert
- Be the Subject Matter Expert for your product: help sellers with white glove product support, build roadmaps, run enablement sessions, participate in QA testing
- Be the Voice of the Customer, by managing input and feedback from various types of users (end-users, merchants, creators, employees)
- Partner with Product Management, Design, Data Science and Engineering to identify impactful product opportunities and prioritize efforts
- Build research to help influence Product Roadmap: ROI analysis, dependency analysis and other techniques to prioritize the product requirements.

Qualifications

- 5-7 years of experience in product marketing, growth or lifecycle marketing in eCommerce, social commerce
- Experience working with product management, analytics and design to scale products
- Experience in growth and lifecycle marketing via email, in-product, content marketing and other owned channels
- Ample experience working with and influencing cross-functional partners (marketing, design, copywriting)
- Familiarity with marketing automation, A/B testing and analytical tools
- Bachelors degree required, Masters degree in related fields (MBA, computer science) preferred

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at ecommerce.accommodations@tiktok.com.

  • Shop - Senior Product Manager - Ecosystem, Seller/Creator Performance Score

    1 month ago

    Seattle, Washington, United States TikTok Full time

    TikTok Shop - Senior Product Manager - Ecosystem, Seller/Creator Performance ScoreSeattleRegularProduct - Product managerJob ID: A164608ResponsibilitiesAbout TikTokTikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its...

  • Shop - CRM Marketing Manager- Seller Outreach

    1 month ago

    Seattle, Washington, United States TikTok Full time

    TikTok Shop - CRM Marketing Manager- Seller OutreachSeattleRegularOperations - Commerce opsJob ID: A70631ResponsibilitiesTikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin,...

  • Shop - Creator Agency Partnerships, Business Development Lead

    2 months ago

    Seattle, Washington, United States TikTok Full time

    TikTok Shop - Creator Agency Partnerships, Business Development LeadSeattleRegularOperations - Commerce opsJob ID: A139849ResponsibilitiesTikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York,...

  • Shop - Product Marketing Data Analytics and Insights Manager

    1 month ago

    Seattle, Washington, United States TikTok Full time

    TikTok Shop - Product Marketing Data Analytics and Insights ManagerSeattleRegularOperationsJob ID: A252629AResponsibilitiesAbout TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices includeNew York,...

  • Shop - Senior Product Manager - Ecosystem and Traffic Strategy

    1 month ago

    Seattle, Washington, United States TikTok Full time

    TikTok Shop - Senior Product Manager - Ecosystem and Traffic StrategySeattleRegularProduct - Product managerJob ID: A177972AResponsibilitiesAbout TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices...

  • TikTok Shop

    2 months ago

    Seattle, United States TikTok Full time

    About The Team The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We...

  • TikTok Shop

    2 months ago

    Seattle, United States TikTok Full time

    About the team The Seller Growth Operations team at TikTok helps build with day-to-day operations for Merchants and Sellers on the TikTok Shop platform. We are responsible for driving full-funnel product education, acquisition, incubation, analytics, and strategy for all Merchants and Sellers. This team is the voice of the market and collects, prioritizes,...

  • Shop - Product Architect, Ecommerce Product

    1 month ago

    Seattle, Washington, United States TikTok Full time

    TikTok Shop - Product Architect, Ecommerce ProductSeattleRegularProduct - Product managerJob ID: A77469ResponsibilitiesAbout TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices includeNew York,...

  • Shop - Product Manager, Apps and API

    2 months ago

    Seattle, Washington, United States TikTok Full time

    TikTok Shop - Product Manager, Apps and APISeattleRegularProduct - Product managerJob ID: A49683ResponsibilitiesAbout TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices includeNew York, London,...

  • TikTok Shop

    4 weeks ago

    Seattle, United States TikTok Full time

    About the team The Seller Growth Operations team at TikTok helps build with day-to-day operations for Merchants and Sellers on the TikTok Shop platform. We are responsible for driving full-funnel product education, acquisition, incubation, analytics, and strategy for all Merchants and Sellers. This team is the voice of the market and collects, prioritizes,...

  • Shop - Product Manager, Seller Operation Tools

    1 month ago

    Seattle, Washington, United States TikTok Full time

    TikTok Shop - Product Manager, Seller Operation ToolsSeattleRegularProduct - Product managerJob ID: A135802ResponsibilitiesAbout TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices includeNew York,...

  • Product Design Manager, TikTok Shop

    1 month ago

    Seattle, United States Tik Tok Full time

    Responsibilities TikTok TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help...

  • Shop - Product Solutions and Operations, Promotions

    1 month ago

    Seattle, Washington, United States TikTok Full time

    TikTok Shop - Product Solutions and Operations, Promotions and CampaignsSeattleRegularOperationsJob ID: A233017ResponsibilitiesAbout TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices includeNew...

  • Shop - Product Lead, Seller Risk

    2 months ago

    Seattle, Washington, United States TikTok Full time

    TikTok Shop - Product Lead, Seller RiskSeattleRegularProduct - Product managerJob ID: A250315AResponsibilitiesTikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join...

  • TikTok Shop

    1 month ago

    Seattle, United States TikTok Full time

    About the team This product solutions and operations manager will be responsible for defining solutions for products and features for the Seller Outreach product team, working with cross-functional partners across the e-commerce organization (business, policy, product, marketing, developing end-to-end product strategy and design, and executing on the...

  • Senior Product Strategy

    2 weeks ago

    Seattle, United States Tik Tok Full time

    Responsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations...

  • Shop - Product Solutions and Operations, Seller Merchandise

    1 month ago

    Seattle, Washington, United States TikTok Full time

    TikTok Shop - Product Solutions and Operations, Seller MerchandiseSeattleRegularOperationsJob ID: A15109ResponsibilitiesAbout TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy.TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York,...

  • TikTok Shop

    3 months ago

    Seattle, United States Tik Tok Full time

    Responsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations...

  • TikTok Shop

    2 weeks ago

    Seattle, United States Tik Tok Full time

    Responsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations...

  • Product Strategy Manager, E-commerce Solutions

    1 week ago

    Seattle, Washington, United States TikTok Full time

    About TikTokTikTok stands as the premier platform for short-form mobile video, dedicated to inspiring creativity and spreading joy. Our global headquarters are strategically located in major cities worldwide, fostering a vibrant work culture.Why TikTok?At TikTok, creation is at the heart of our mission. We strive to empower imaginations and believe that...