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Growth Marketing Contractor

2 months ago

Palo Alto, United States Calm Full time

About Calm
Calm is on a mission to support everyone on every step of their mental health journey. With the #1 app for sleep, meditation and relaxation as well as a growing library of digital, evidence-based mental health programs, Calm offers trusted support for individuals and organizations alike. Our flagship consumer app provides personalized content and activities - featuring a range of experts and beloved celebrity voices - to help users manage stress, improve sleep and live mindfully. Our workplace and healthcare solutions offer a consumer-friendly approach to clinical content and HIPAA-compliant resources in order to drive positive health and business outcomes. Named a TIME100 Most Influential Company , Calm supports more than 150 million people and 3,500 organizations across seven languages and 190 countries.
Calm is looking for a freelance Growth Marketing specialist to deliver media buying support to our DTC User Acquisition team across multiple ad channels (Google Ads, Apple Search Ads, Meta Ads).
Calm is the leading mental health brand, on a mission to support everyone on every step of their mental health journey. With the #1 app for sleep, meditation and relaxation, Calm's transformational mindfulness content supports users across seven languages in more than 190 countries.
What You'll Do

  • You will be completing tasks across Google, Apple Search and Meta Ads.
  • Sample projects include:
    • Campaign management:
      • Manage SEM and ASA campaigns to drive more efficient growth - keyword discovery, negative keyword clean up, etc.
    • Operational projects:
      • Tracking and uploading new creative winners on Meta
      • Optimize & update trackers to track creative uploads, creative testing statuses, and localized (international) / resized creatives
      • Create international creative tickets to maintain steady stream of new international creatives to be uploaded to campaigns
      • Upload newly resized creatives to YouTube for launch in Universal App Campaigns (UAC) and maintain creative trackers
    • Analytics projects:
      • Monitor FB/IG, SEM, and ASA metrics and flag shifts in data
      • Run weekly analysis to flag changes in funnel metrics
      • Monitor and maintain international campaigns for changes in campaign activity and opportunities for growth
      • Competitor analysis for general landscape and creative


Who You Are

  • Growth Marketer with 2+ years running ad campaigns, preferably with experience in both SEM & Meta Ads, but at minimum strong fluency in at least one of these channels
  • Experience running mobile app ads campaigns for a DTC business (subscription business is a plus)
  • Experience managing campaigns toward a performance (LTV/CAC) goal
  • Fluent in ad creation across FB/IG
  • 1+ year experience in performance/funnel analysis
  • Experience with G Suite (comfortable in Google Sheets, Docs)
  • Experience with data-analysis tools (Excel, chart output from Tableau and Mode), and able to leverage this data to drive insights at ad, campaign or channel level
  • Calm's budget for this engagement is $60-70/hour based on qualifications and contractor's rate
  • Calm anticipates that this contract will require approximately 18-20 hrs. of work per week for an initial term of 4-6 months.
    • No in-person component.
    • At least 50% of the day overlapping with US hours (EST or PST) is preferred to discuss project outcomes and report to Calm's Marketing Team.
    • Professionals providing the above services typically perform similar services for other clients at the same time - this is welcome and invited.
  • Please submit:
    • CV
    • Detailed description of experience across the channels mentioned above
    • 1-2 referrals for past FTE or contracting positions


Please note that Calm may leverage artificial intelligence technology in the application review process.
Calm is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. Please contact Calm's Recruiting team if you need a reasonable accommodation, assistance completing any forms, or to otherwise participate in the application process. You can reach the Recruiting team at recruitingaccommodations@calm.com
We believe that mental health is health, and every person should be considered in the discussion. That's why we're proud to be an equal opportunity workplace, committed to providing equal employment opportunities to all applicants and employees regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, medical condition, genetic information, military or veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.
Calm is deeply committed to diversity, equity and inclusion. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work, and experience a culture that is free of harassment, racism, and discrimination.
Employment offers are contingent upon the successful completion of a background check. Roles which require access to certain types of information may also require the successful completion of a drug screening.
Calm participates in e-verify. E-verify provides the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

  • Right to Work
  • E-Verify Participation


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