Vans: Associate Creative Director, Brand Narratives

1 month ago

COSTA MESA, United States VF CORPORATION Full time
Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live "Off The Wall" - embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday's "Off The Wall" moment is today's new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.

So, before we get to the job details, take a minute to learn a little more about us - our values and our culture. If you can see yourself working side-by-side with a team of people who think and live "Off the Wall," Vans just may be the place for you.

To learn more about our values and our culture, visit Vans Careers or www.vans.com.

What will you do?

You are an expert in crafting compelling brand and product narratives through transmedia storytelling. Your outstanding brand communication skills span digital and physical consumer journeys. You will build and maintain the brand tone of voice for Vans, creating meaningful connections with consumers. You are passionate about writing stories, concepts, and narratives that stand out and deliver brand distinction.

A day in the life of a ACD, Brand Narrative at Vans looks a little like this:

As a trusted member of the Global Brand Creative team reporting to the Sr. Creative Director, Global Brand Creative, you will initially oversee one Sr. Copywriter as you build your team. You will work closely with Creative teams, Category Marketing leads, and Functional Marketing leads. Your primary role is to develop seasonal brand narratives and concepts that are the creative and strategic backbone to our brand marketing map. You will work hand-in-hand with Creative teammates to deliver best-in-class storytelling across all levels of the marketing funnel. Most importantly, you will help Vans deliver sharp, culturally relevant, and meaningful stories to consumers.

Let's break down that day-in-the-life a bit more.

Develop global guidelines and playbooks for Brand Tone of Voice Craft brand and product narratives aligned with the Global Brand Marketing Map Create compelling campaign messaging hierarchies including taglines, secondary messaging, and product messaging Innovate storytelling across transmedia platforms Collaborate with Creative, Category Marketing, Retail Marketing, Social, PR, Media, and Culture Innovation teams to ensure consistent and impactful messaging What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 7-10 years of experience and professional achievements.

The foundation skills you will need in this position are:

Passion for storytelling and creativity Strong problem solving skills Strong connection to culture Intuitive understanding of cultural trends and shifts Dependable and accountable Ability to work under tight deadlines Leadership and mentorship abilities Curiosity and eagerness to learn and experiment Fluency in transmedia storytelling platforms and modern consumer touchpoints Ability to lead through ambiguity and change Experience with cross-functional teams and agency partners There are also a few skills that are not required but preferred.

Authentic connection to skateboarding and/or skate culture Brand Narrative and/or Brand Comms experience at a major brand Familiarity with other creative disciplines such as Art Direction, Graphic Design, Motion/Video Design, Retail Design, Digital Design, etc. What do we offer you?

At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

To learn more about Vans' benefits package, follow this MyVFBenefits.com and click "Looking to Join VF".

To learn more about Vans' Diversity and Inclusion efforts, go to www.vans.com.

Now WE have a question for YOU.

Are you in?

Hiring Range:

$116,640.00 USD - $145,800.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at peopleservices@vfc.com. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

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