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Advertising Coordinator

3 months ago

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Description

The Star Tribune is the Upper Midwest's largest news organization, with audience numbers consistently in the top five in the country amongst regional and national peers. Building on an extraordinary legacy that includes seven Pulitzer Prizes and hundreds of other awards, the Star Tribune is an unrivaled force for journalistic excellence in Minnesota. It is also a company under transformation - realigning its core purpose for a new age of media consumption through innovative new partnerships, technology strategies, and a refreshed strategic direction. Our company has a new vision to create the leading model for local news in America - driving innovation in media to make every Minnesotan's life better. We're looking for dynamic leaders to help create that model. We're excited to work with people who care about journalism and democracy and are eager to re-invent one of our state's most trusted companies for a completely new era of growth that embraces new technologies and strategies for excellence.

Job Summary:

The Star Tribune has an exciting opportunity for an Advertising Coordinator The Advertising Coordinator will be responsible for maintaining solid working relationships with client contacts and for proper services of assigned accounts. This position will ensure work is on strategy and on time. The Advertising Coordinator will be expected to provide excellent service and manage client expectations by understanding client marketing goals, knowing project details, and communicating clear, concise information to internal and external parties. The primary role of the Advertising Coordinator is to secure creative assets for print and digital ad campaigns and deliver those assets along with call-to-action information to parties responsible for fulfillment of the campaigns.

The Star Tribune Advertising Operations team gives clients an advantage over traditional local media. Along with our own print products such as The Star Tribune and digital assets such as Startribune.com, our smartphone apps, and newsletter campaigns, we build out complete digital marketing campaigns for our clients including paid search, social media marketing and off-channel audience based programmatic buys. Our teams execute, optimize, and analyze both owned and operated and off channel marketing campaigns for our clients to ensure the best results. We are more than a newspaper publisher; our sales executives and digital operations staff take the time to strategize and develop full-service campaigns.

Responsibilities

  • Facilitate the creation and coordinate delivery of the necessary components for print and digital advertising products, as well as ensure accuracy in layout/design, mechanical requirements, and specifications.
  • Review creative to ensure that it reflects the client's strategy and objectives.
  • Verify that assets meet specifications for O&O suite of products, advantage digital campaigns, and print products.
  • Ensure click-through URLs and landing pages are accurate for digital campaigns and determine and convey accurate UTMs for all click-through URLS.
  • Deliver all necessary assets (e.g. creative, tracking elements, landing pages, URLs) for trafficking of digital products to the Campaign Manager, in a well-organized and easily actionable package.
  • Responsible for healthy client relationships.
  • Demonstrate increasing knowledge of the clients' business.
  • Communicate regularly with internal/external parties to review and optimize clients' plans.

Qualifications:

  • Bachelor's degree in Business, Marketing, or other related field; or equivalent experience working in a client services role.
  • Minimum 2-3 years of experience in a customer service (or similar) related role.
  • Strong knowledge of MS Office suite.
  • Demonstrated ability to handle multiple tasks, priorities, and responsibilities.
  • Excellent leadership and interpersonal skills.
  • Excellent communication skills and the ability to present clear, concise information to all levels of the organization.
  • Demonstrated decision making ability and problem determination/resolution skills, including the ability to apply problem solving skills effectively to both crisis and non-crisis situations.
  • Ability to operate effectively in an environment of frequent change and ambiguity.

More about the Star Tribune:

At the Star Tribune, we believe that our employees are our most valuable asset. We go above and beyond to ensure their happiness, growth, and overall well-being. Here is a glimpse into the exceptional benefits we offer:

Modern downtown office with a free fitness center and rooftop patio. Commuting subsidy, medical, dental, and vision insurance. Wellness program with financial incentives. Paid time off which includes flexible holidays to honor the preferences of employees, plus one volunteer day and 2 wellness days. 401(k) with company match, parental and caregiving leaves, flexible work arrangements, employee assistance program, pet insurance, tuition reimbursement, flexible spending, and health savings accounts.

Selected in 2023 to Diversity MBA's inaugural list of Top 25 Outstanding Leadership and Diversity Impact Awards.

Equal Opportunity Employer: If you're interested in this role but don't meet every single requirement, we still encourage you to apply. The Star Tribune is dedicated to fostering a more diverse and inclusive workplace, and we welcome applicants from all backgrounds.