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SEO Coordinator

3 months ago

New York, United States 2U Full time

SEO Coordinator
2U - New York, NY

What We're Looking For

Our in-house SEO Team manages a portfolio of websites for our higher education partners across numerous edu verticals. 2U is seeking an experienced SEO Analyst to develop and implement SEO strategy across several Higher Education Verticals

If you believe you exhibit the following skills and traits then we want you. You have/are:

An interest in both the art and science of marketing
An appreciation for higher education
A high attention to detail
Inquisitive and thorough in your deductive reasoning and are always seeking the what, why and how
Are able to manage sizeable amounts of information and data in an organized fashion
Are comfortable with change and embrace personal responsibility.
This is a great opportunity for someone with a passion for marketing and higher education to develop and improve organic search marketing insights and processes while developing their white hat SEO acumen.

Responsibilities Include But Are Not Limited To

Perform keyword research: keyword lists and content/keyword mapping.
Perform site level optimization: improving site structure, page construction, SEO copywriting.
Monitor SEO performance by using SEO platform (including BrightEdge).
Analyze backlink profiles using Majestic SEO and other tools.
Utilizes SEO analysis tools (BrightEdge, Majestic SEO, Google Analytics and Webmaster Tools and more).
Create reports for SEO Team, internal stakeholders, & university partners.
Support SEO team to test, analyze, optimize and scale SEO campaigns.
Seek continuous improvement in all deliverables, templates, and processes.
Perform SEO maintenance on a portfolio of websites.
Develop and hone a deep understanding of SEO best practices.
Things That Should Be In Your Background

Bachelor's degree, in a business related field is a plus
Previous working corporate experience (either internship or full-time)
Previous experience working with a CMS platform
Demonstrates a high level of business acumen
Demonstrates analytical thinking, attention to detail and organization
Definitively demonstrates well-developed Excel and data management skills
Proactively exhibits the ability to identify opportunities for improvement and makes constructive suggestions for change
Adapts quickly, and prefers a fast-paced environment
Experience working in HTML
Experience with a Web Analytics platform (Google Analytics preferred)
Thinks creatively
Refuses to accept complacency
No previous SEO experience required, just the passion to always learn more about the field (SEO learning is never done).
Other Attributes That Will Help You In This Role And At 2U

A passion & belief in organic search & inbound marketing
The ability to multi-task and evaluate priorities on an ongoing basis
Enthusiasm and the ability to thrive in an environment of constant change
Ability to work well in a team, to excel as an individual, all while maintaining a sense of humor
Flexible, open minded, and patient
Attention to detail as a point of pride
Excited about problem solving
About 2U Inc. (NASDAQ: TWOU)

Eliminating the back row in higher education is not just a metaphor–it's our mission. For more than a decade, 2U, Inc., a global leader in education technology, has been a trusted partner and brand steward of great universities. We build, deliver, and support more than 250 digital and in-person educational offerings, including graduate degrees, professional certificates, Trilogy-powered boot camps, and GetSmarter short courses. Together with our partners, 2U has positively transformed the lives of more than 150,000 students and lifelong learners. 

2U Diversity and Inclusion Statement

At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.

Why It's Great to Work at 2U

2U offers a high-energy work environment that's both challenging and fun. We work hard, but our offices are casual and social places. We wear jeans to work and fuel brainstorming sessions with snacks and seltzer.

Benefits

2U offers a comprehensive benefits package:
Medical, dental, and vision coverage
Life insurance, disability and 401(k)
Unlimited snacks and drinks
Tuition reimbursement program
Generous paid leave policies including unlimited PTO for your vacation, personal, or sick days
Additional time off benefits include:
time off to volunteer for non-profit organizations
parental leave after 9 months of employment
holidays that include a winter break from Christmas through New Year and more
Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans' status, or any other classifications protected by applicable federal, state or local laws. 2U's equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits, pay and dismissal.