Marketing Operations Coordinator
4 days ago
Job Title: Marketing Operations Coordinator
Job Summary:
The Marketing Operations Coordinator will play a key role in the AccuWeather for Business (AFB) marketing team. This position requires knowledge and experience of both SEO and HubSpot. The coordinator will be the primary point of contact for internal sales and marketing data specific to AFB SEO & HubSpot.
Key Responsibilities:
- Develop and improve SEO strategies to drive AccuWeather for Business sales through AccuWeather.com, AccuWeather App, and other SEO relevant channels.
- Optimize and ensure SEO-friendly AccuWeather communications, such as case studies, blogs, and webinars.
- Support marketing and sales teams by maintaining and optimizing HubSpot and establishing a toolkit and cadence to ensure leads are followed up on from initial contact to contract close.
- Work closely with AFB contracting and accounting teams to ensure connection to HubSpot client data.
- Produce customized sales and marketing dashboards for executive leadership using HubSpot and WordPress best practices.
- Review and distribute leads within HubSpot to the appropriate salespersons.
- Collaborate with IT and Product teams to maintain and continually update HubSpot & CRM integration.
- Assist team members who need guidance, specifically HubSpot and CRM.
- Identify KPIs to track, measure, and drive the AFB business.
- Collaborate with cross-functional teams within the company and externally, including AFB sales, marketing, television, radio, PR, and others.
Qualifications:
- Degree in marketing or a related field.
- 2+ years of marketing experience in relevant media areas, agency, and/or digital marketing.
- Expert knowledge and experience of SEO required.
- Experience with SEO/SEM platforms and tools is a plus (e.g., SEMrush or other).
- Admin-level experience in HubSpot and WordPress required.
- Experience with Microsoft CRM is a plus.
- Strong organizational skills and attention to detail are a must.
- Excellent communication and writing skills.
- Self-motivated, flexible, and driven to exceed goals.
- Team player with a positive attitude who thrives in a collaborative work environment.
Benefits:
- Comprehensive healthcare and dental benefits.
- 401(k) retirement plan with 50% company match.
- A collaborative work environment.
Pay Transparency: $50,000 - $55,000 + annual salary
Commitment to Diversity: AccuWeather is committed to diversity and encourages all qualified candidates to apply. We are an equal opportunity employer. If you are a highly motivated, organized, and dynamic professional with the skills and experience to excel in this role, we invite you to join our team and make a significant impact on our organization's success.
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