B2B Content Marketing Manager

4 weeks ago

Franklin Park, United States Life Fitness Full time

Join us as we empower the world to work out, creating healthier lives together.
About the Opportunity:
Your mission is to be our content strategy utility player. This includes developing and executing a content strategy to accelerate our growth, support sales, and increase brand visibility across a variety of channels. You'll play a strong role in creating and developing content for multiple campaigns. You'll monitor and analyze the performance of our marketing content through metrics such as traffic, engagement, and conversion rates. Your content will reinforce our brand and value proposition by communicating our expertise and strengths.
You will be managing a team of 3 and will report to our Sr. Director of Digital Marketing & eCommerce
The Legacy You'll Leave:
As a result of your time in this role, your engaging and compelling writing helped solidify our brand identity and positioned us as a leader in our industry. You collaborated with our team and successfully developed and executed a comprehensive B2B content strategy that aligned with our business objectives and brand messaging. You stayed up-to-date with industry best practices, emerging trends, customer needs, and competitor's activities, resulting in informed content creation, high-quality marketing materials, and adjustments in our strategy accordingly.
The added bonus? Your efforts in driving our fitness equipment business forward have made a substantial impact on improving the health and wellness of millions of people around the globe. Enabling them to live healthier, fuller, and longer lives.
What You'll Be Responsible for In Your Role:

  • Enhance and implement our comprehensive content strategy project management, ensuring it aligns with our business objectives and drives business results
  • Create high-quality and personalized marketing materials, including videos, blog posts, articles, white papers, case studies, social media posts, email campaigns, and other relevant content
  • Conduct deep dives into our analytics, keeping a tight track of performance metrics such as traffic, engagement, and conversion rates, adjusting our strategy accordingly
  • Edit and proofread all marketing content to ensure accuracy, clarity, and consistency with our brand guidelines
  • Build and manage our content calendar and ensure deadlines are met for all our marketing initiatives
  • Maintain our marketing database and customer profiles while monitoring and reporting competitor activities and industry trends
  • Collaborate with cross-functional teams, including sales, product, and design, to ensure our messaging is consistent however it is deployed
  • Provide ABM research support
  • Develop creative and innovative designs for print and digital marketing materials


Who You Are:

  • You have 5-7 years of experience in a B2B content marketing-focused role in a fast-paced environment
  • You have a passion and demonstrated track record of connecting content development to business results such as lead generation, nurturing and conversion rate
  • You are a project manager through and through with a proven track record of prioritizing tasks and meeting tight deadlines while working as a content strategist and content developer
  • You are an effective manager and motivator with past experience managing a team of content & creative specialists, delivering excellent assets that drive business outcomes
  • You have exceptional editing and proof-reading skills with a keen eye for detail


  • You create content campaigns that include written, visual, and video elements
  • You are an expert at both short-form and long-form writing and can create compelling and personalized content that resonates with any targeted audience and drives business results
  • You have created compelling content for social media
  • You are familiar with web design and have successfully developed compelling visuals and concepts for websites
  • You are detail oriented and organized, responsible for the planning and delivery of proper digital asset management


Want to take the next step in your career?
Life Fitness takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We'll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we'll hop on a call to get to know you and your experience and discuss the position in more detail. If it's not the right opportunity this time, we'll always let you know.
Life Fitness is an affirmative action-equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness complies with all applicable federal, state, and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.
There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through "@lifefitness.com" or "@indoorcycling.com" domain email addresses or "lifefitness@myworkday.com" for U.S. opportunities.
Life Fitness does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.

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