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Marketing Consultant

2 months ago

Overland Park, United States Vedanta Telecom LLC Full time

Virtual Events Marketing Manager

We're seeking an experienced Virtual Event Marketing Manager to join our team. This role will focus on building awareness for suite of products and services through strategic event marketing campaigns, with a particular emphasis on virtual events and webinars. The ideal candidate will have a strong background in marketing, with a knack for both day-to-day execution and long-term strategy. Key Responsibilities:

Lead end-to-end management of virtual events and webinars, ensuring all timelines and objectives are met. Oversee virtual event and webinar workstreams and develop tactical plans to achieve established goals. Foster strong cross-functional relationships with teams such as Product Marketing, Campaigns, Brand, Social, Paid Media to ensure alignment and successful outcomes. Leverage and improve upon established processes, templates, and best practices for virtual event and webinar execution. Manage the virtual events and webinars calendar and content calendar logistical planning. Develop content for virtual event and webinar-related social media posts, webpages, emails, and other communication channels. Execute and optimize email campaigns promoting virtual events and webinars using marketing automation platforms. Track and analyze the effectiveness of virtual events and webinars, making data-driven optimizations. Generate reports leveraging Salesforce to measure content performance and overall campaign success for virtual events and webinars. Perform other related duties as assigned. Qualifications:

Bachelor’s degree in marketing, communications, business, or related field. 6+ years of experience in B2B Marketing. Proven success in managing virtual events and webinars, as well as in-person events. Experience with On24 or other virtual platform and customer engagement hubs. Strong project management experience, with the ability to effectively manage multiple projects simultaneously.

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