Head of Digital Communications and Marketing

Found in: Jooble US O C2 - 2 weeks ago


Boston MA, United States Fidelity Investments Full time

Head of TEM Marketing, Communications and Client Analytics
This position reports to the Head of Tax Exempt and Lifetime Engagement and is a key member of the senior leadership team. The position will be responsible for leadership and strategic of end-to-end marketing, communications and client analytics for Tax Exempt (non-profit) organizations. The team provides both B2B and B2C marketing and communications needs. The team supports client engagement, support sales/new business efforts and education events so that our non-profit clients can ensure financial wellness for their employees.
Develops and executes a comprehensive, long-term and proactive organization-wide communications, marketing and branding strategy to meet strategic business goals
Leverage and grow data-driven insights to drive new client engagement (optimize brand perception), increase employee engagement for plan sponsors and drive lifetime engagement for our participants.
Optimize B2B/B2C marketing initiatives with across Fidelity’s personal and workplace lines of business; build point of view on plan sponsor and participant marketing effectiveness for our partners and leadership
Bachelor’s Degree or equivalent experience
Minimum of 5 years in the financial industry; Minimum 15 years marketing leadership experience
Significantxperience developing digital marketing channels with demonstrated results creating strategic plans and meeting business targets.
Proven success with influencing strategic planning and product/service delivery through collaboration with large, complex clients to influence adoption of Fidelity solutions to meet client needs; The Fidelity Tax Exempt Market (TEM) marketing, communications and client service analytics team serves millions of healthcare, education, public sector and faith-based workers to help them achieve financial wellness.
Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients’ money.
You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Candidates who are presented with a Fidelity offer will need to go through a background investigation, detailed in this document, and may be asked to provide additional documentation as requested. This investigation includes but is not limited to a criminal, civil litigations and regulatory review, employment, education, and credit review (role dependent). These investigations will account for 7 years or more of history, depending on the role. Amphetamines, THC (marijuana), cocaine, opiates, phencyclidine.
We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.
Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process.


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